Corporate Video And The Importance of Pre-Production

Like any video project, pre-production is essential to creating and executing your desired content.

And anyone who’s worked on a video project knows that pre-production is just as (if not more important than production and post-production.

Photo credit: Hyokano via Foter.com / CC BY-SA

One of the running film school jokes is that mistakes can be fixed in post. Nothing is farther from the truth. Why spend countless hours in a dark, cold editing suite trying desperately to fix a shot frame-by-frame that could have been an easy adjustment while on set? What about that production mishap that could have been fixed had you been more thorough with a pre-production checklist?

Whenever we take on a new client, some of the first things we ask are:

• the type and quantity of project(s) (e.g. animation, multiple short spots, instructional videos etc.)
• the length of the project(s)
• the desired deadline for the project(s)

These all factor in how we determine our quotes/cost, what camera operators to use, which editors are best suited for the project, and how our production schedule will need to adjust.

Often, the pre-production phase is an ongoing one. Sometimes clients change their minds. Sometimes, they add or remove from their original request. We welcome all change.

We often meet with our clients to get a stronger sense of what they are looking for. With scripted content, we often provide multiple storyboards or rough first-draft scripts to go over with them to ensure we are all on the same page. For more free-form, non-scripted content (such as music videos, for example), storyboards become essential in mapping out the necessary visuals needed for a shoot.

For more free-form, non-scripted content (such as music videos, for example), storyboards become essential in mapping out the necessary visuals needed for a shoot. They not only give us an idea of what we’ll be shooting outside of b-roll; they help us shape a story that all videos do through series of shots. With the right audio and poignant lighting, you’re well on your way.

Here at Key West Video, we make it our duty to go over all production aspects before they touch cameras. For more information on the services we provide, visit our website today!

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How Corporate Video Production Affects Your Engagement

One of the most important things to keep in mind when conceptualizing corporate video is audience engagement.

Retention, interest, and engagement are all things that most companies compete for.

In fact, it’s what drives the competition. With so many competitors in multiple sectors and industries, how on earth do you grab a hold of a piece of the pie?

Well, for one, you’ve got to really understanding who they are and how they consume content. This means investing in ample research to find where your audience is at, what channels they go through, and what trends they might hop on next.

To take it even further, it’s worth investigating their engagement.

What’s that, you ask?

According to Business 2 Community, there is no “one size fits all” formula when it comes to setting up tried-and-true engagement methods. It’s even harder to define what ‘engagement’ means in the first place. For the purposes of corporate video, perhaps it can be described as:

• content that promotes direct user interaction with the product, brand or service
• content that users/viewers find helpful in their search for information

To some, it’s less about what message the brand wants to send, and more about what the audience takes away from it. A user who reads a product description or watches an informative video may find it of value, though there sometimes isn’t a tangible way of knowing this.

Business 2 Community defines engagement as “something that successfully inspires the action it was designed to instigate.”

In a previous post, we highlighted how video stimulates our senses. By having a visceral reaction to a visual, we’re more prompted to respond to information presented to us.

How will your corporate video engage your audience?

Here at Key West Video, we specialize in creating content for optimal audience engagement. For more information on the services we provide, visit our website today!

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