Why Corporate Photography Isn’t As Easy As It Looks

One general assumption is that corporate photography can be done by just anyone. Nothing is farther from the truth.

Corporate photography, like any other art form, takes careful precision, attention to detail, and technical skill. It is a science as much as it is an art form.

But for some reason, many assume that one becomes a photographer at the simple purchase of a DSLR (digital single-lens reflex) camera.

This is far from the case. Just because you have the tool, does not mean you have the craft.

Corporate photography requires a lot more than a “good eye”. We at Key West Video have worked with a vast amount of corporate photographer who knows the ins and outs of the latest camera technology. One thing we’ve come to realize is that not only it a never-ending learning process, but that different sets of corporate photography calls for different measures.

Headshots and Portraits

Photo credit: Christopher.Michel via Foter.com / CC BY

For example, corporate (or non-corporate) headshots, group photos, and portraits call for a specific aesthetic. Typically,  corporate photographers should understand fluorescent lighting and how to manoeuvre employees in order to get the best, most effective corporate look. Headshots say a lot about an employee. Whether it’s for a prospective employee on the hunt for a new job or a long-time employee looking for an upgrade, your corporate headshots need to be a professional, but accurate, representation of you.

Event Photography

Photo credit: hepp via Foter.com / CC BY

Key West Video photographers are also highly skilled in event photography. Whether’s it’s a major convention or a private corporate event, we’ve had the honour of shooting stellar photography throughout the years. It’s important that your brand represents the corporate climate or culture of your company. We have a keen eye for flattering candids that accurately depict you.

Aerial Photography

Photo credit: Jimmy McIntyre – Editor HDR One Magazine via Foter.com / CC BY-SA

Drone photography has become a recent phenomenon in the past few years. They offer a unique way of capturing the corporate climate of your company. They also grab wide-scale shots to give viewers a better look at what your company looks like. Whether it’s outdoor workers or the building’s architecture, drones are an excellent way to capture an all-encompassing bird’s eye view.

Product Photography

Photo credit: yourbestdigs via Foter.com / CC BY

Lastly, we have product photography. Almost a stark contrast to aerial photography, product photography gets up close and personal with your product or service. We shoot (extreme) close-ups of your product or services, giving audiences an intimate, insider’s look at what you’re all about. Often used for educational or entertainment (or infotainment) purposes, this can be a great way to illustrate the ins and outs of your company and help shape a story around who you are.

At Key West Video, we understand the differences between the different types of corporate photography that is necessary to keep our clients happy. For more information on the services we provide, visit our website today!

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The post Why Corporate Photography Isn’t As Easy As It Looks appeared first on Corporate Video Blog.

Why do I need a corporate headshot?

Gone is the era where corporate headshots are solely for CEOs and executives of multinational corporations.

With the rapidly increasing use of social media platforms, especially for business, a corporate headshot is now more important than ever before. It’s best to think of a corporate or executive headshot as a sort of virtual handshake. Why? Because before you even shake a person’s hand, you can guarantee that they’ve seen your picture on your LinkedIn profile. Your profile picture is now your first impression.

A carefully chosen headshot is a key part of publicly representing yourself and your brand. As with all first impressions, your headshot should set the tone for who you are and what you’re about. It’s important that the image looks and feels like you, not how you think people want to see you. Luckily, the days of staged and stuffy yearbook-like headshots are over. Polished, genuine, and more relaxed headshots are in.
— www.levo.com

LinkedIn’s popularity is increasing exponentially – the professional social media platform has more than 350 million users and gains 2 new users every second. This means that others really are looking at your profile – they’re researching you before they meet you, and sometimes before they even contact you. And what’s at the very top of your profile? Hopefully, a professional headshot and not the ever-popular duck face selfie drenched in a Valencia filter.

Essentially, your corporate headshot can determine whether or not you are contacted for a business or job opportunity, so why not make a great first impression?

Here at Key West Video, we specialize in corporate and executive headshots. We’ve got our own studio if you’d like to drop by and spruce up your LinkedIn profile… or we can come to you. We’ll set up a photo studio in your office and you can have headshots done for your entire staff!

Take a look at some of our previous work:

Corporate Headshot

Corporate Headshot

Corporate Headshot

Corporate Headshot

The post Why do I need a corporate headshot? appeared first on Corporate Video Blog.

Corporate Photography for your Business

Corporate photography can be an amazing asset and marketing tool for your business. It not only provides your company with a professional and polished look, but can also boost your online presence and serve as a publicity tool.

Corporate Photography for your Business

Online Presence

An online presence is incredibly important – it’s imperative that you have a visually engaging and well functioning website. More often than not, website designers or companies will purchase stock footage for their website imagery. However, by utilizing images from your latest corporate photography shoot, you can showcase your actual business. Corporate photography can also aid with your online presence if you choose to use your images to open up a portfolio website. This can be especially advantageous to artists and businesses looking for investors, it allows people to see what is being offered, not only product wise, but also in terms of location and other aspects of your business.

Publicity

Many businesses often overlook the benefits of using professional corporate photography for their events. Professional photographs during corporate/publicity events can be especially beneficial not only for your web presence, but also in situations where images are required for press releases, brochures, or any promotional materials. An expert in corporate photography is experienced and flexible enough to provide his services for a wide range of business events such as launch ceremonies, corporate parties, employee parties etc.

Professional Appearance

A photographer who is experience in corporate photography is able to provide photographs, which exclusively capture the specific product/subject in a vibrant and interesting way. In terms of product photography, showing your products and services in a professional manner will also help raise the perception of your business, and in the consumers mind, increase the value of those products and services that your business provides. The professional appearance of a business is also vital for any real long-term growth.

Looking for #CorporatePhotography for your next event or product launch? Contact Keywest today!

 

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Corporate Photography for your Business

Hand Models: Do"s & Don"ts

Here at Keywest we recently did a search for models for use in an upcoming corporate video. We needed hand models due to the fact that their hands would be a focus throughout the series of videos. When requesting submissions, unfortunately what we received was not what we were expecting.

We had a project where the client needed a #model to showcase a wide variety of items in their showroom. Some shots would be full body, while others would focus on a close-up of the product, and in a lot of situations the models hand would be used to hold and highlight the products features. That is why we went in search of hand models which we could also utilize for full body shots.

Instead of going directly to a #modelling agency and requesting hand models, we decided we wanted to first engage with models and actresses that we had worked with previously and knew would be great for the role. Our thought being, we knew they were capable of the other aspects which the shoot required, and how hard could it be to find a beautiful woman who also had a well manicured set of hands?

Once submissions started rolling in we discovered that it wasn’t as easy as we initially thought to find women who had a great look for the role, and yet also had the capability of being as flawless as professional hand models. However, some of this we believed was due to the fashion in which women were photographing their hands. Therefore, I decided to provide some photo examples, to give aspiring corporate and commercial models an idea of how to position yourself to put your best foot, or hand rather, forward.

Of course I could put a bunch of glamorous, professionally shot hand photos to show you the best possible scenario, but of course that wouldn’t be fair, or useful even. So instead I used my own hands (I am no professional here), and simply took some photos on my iphone. Just like we asked the girls submitting photos to do, something simple and quick so we could get back to our client as soon as possible. Here are some of our Do’s and Don’ts after reviewing all of the submissions.

DO: Have well manicured nails

DON’T: Spread your fingers wide and create a stretch in your skin

DO: Rest your hands naturally and show off your nails and hand shape

DON’T: Fold your fingers over to form a claw

And Lastly..

Do: Show your hands in action, like they would actually be used on-set

When it comes to male hand models, AskMen.com has a great post on modelling tips for guys. Under the hands portion they advise,

“When it comes to hands, they have to be flawless (no scars) with smooth skin and short, clean, even nails. As body hair is not very popular in the modeling industry, your hands shouldn’t be too hairy. The shape of your hands is also very important.”

I hope this guide was helpful, and will aid you hand models out there for future casting calls, and with your submissions. Got any tips or tricks of you own?! Let us know in the comments section below.

 

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Hand Models: Do"s & Don"ts