Things To Remember When Shooting Your Corporate Video Abroad

Thinking of shooting abroad? Don’t forget to be cautious when stepping into uncharted territory.

Whenever anyone travels abroad, it’s always to be mindful of where you’re going and how you can make your trip as smooth as possible.

When it comes to shooting corporate videography/photography abroad, the perimeters become even more strict.

Shooting abroad means doing ample research on the intended place to shoot. Understanding the cultural, political and even literal climate of the country or region is especially essential for shooting a video production abroad. Here we’ve compiled a short list of things to keep in mind when setting out to shoot corporate video abroad:

Here we’ve compiled a short list of things to keep in mind when setting out to shoot corporate video abroad:

1. Legalities

Photo credit: eflon via Foter.com / CC BY

Pay attention to a country or region’s law when it comes to shooting video or photography in public. The last thing you want is to have your equipment taken away by local authorities because you failed to look at privacy laws prohibiting public shooting. Instead, do a bit of research on the country to find out if open photography is acceptable.

2. Climate

Photo credit: NASA Goddard Photo and Video via Foter.com / CC BY

In a previous post, we highlighted how temperate can affect video camera equipment. Stark dips or hikes in extreme temperatures can take a serious toll on your camera. Be sure to understand how to keep your equipment safe in extreme weather.

3. Safety

Photo credit: Mark Fischer via Foter.com / CC BY-SA

A bit of an obvious, but keeping your equipment safe while you travel is probably the most overlooked precaution of them all. Finding somewhere safe to store your equipment is of the utmost importance. Whether it is in a safe or tucked away in a locker, we’d still recommend keeping the most expensive bits of equipment with you at all times. Consistently backing up content onto multiple external hard drives (and then storing them in separate areas) is also another way to ensure the safety of your footage.

Here at Key West Video, we aren’t afraid to travel to get the right corporate video. For more information on the services we provide, visit our website today!

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Live Event Videography: What Are The Benefits?

A lot of companies make live appearances at conferences, conventions, and shows.

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And often, they have booths – both private and public – showcasing their product. By making these live appearances, they are able to advertise their product and increase their outreach to a multitude of people at once.

Here at Key West Video, we specialize in creating content that is easily accessible to your viewers. Whether it’s a live corporate event or a taped one, we make sure our clients are happy with high-quality video.

One of the things we’ve noticed when we head out to corporate events is the lack of adequate video coverage. Company organizers and corporate sponsors are only now investing more into quality footage of live events.

Consider this a reminder: invest in a proper videography company. Like us.

Not only do you want to be able to recollect your employees live and in action, you also want to use this for in-house marketing. Companies are typically represented at networking events by a few representatives (often HR). Much of what they do goes unnoticed company-wide. By having an event video, a company is able to distribute footage across the different departments in order to promote employee participation in live events.

If you’re a smaller company, live videography is still important. It gives you the opportunity to expand your platform via online streaming. Smaller (and often younger) companies can benefit from reaching tech-savvy audiences through online streams and give them “insider access”.

Ideally, apps like Snapchat, Periscope, and Blab are able to do something similar, but for professional, high-quality video, it is best to go with a professional video operating company. High definition cameras with a high resolution, give that extra “oomf” to otherwise grainy footage.

Live event streaming means your audience is wholly engaged. They’ve made the deliberate decision to tune in.

When it comes to creating exceptional video quality, Key West Video has what you need. Visit our website and check out our portfolio today!

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Infomercials: Should Your Company Invest In Them?

We’ve all seen infomercials on our evening television. But at what point should your company consider creating one, or flat-out leave them alone?

Infomercials are an interesting way to get a message across.

We say interesting because they’ve been used so heavily since the introduction of the Golden Age of Television. Since the rise of consumerism in the 50s, we’ve become all too familiar with the late night television.

Infomercials (otherwise known as paid programming), have been dominating our post-primetime screens. Rumoured to have begun as early as the 50s, we’ve been saturated with late night products and pushy television salespersons.  We’re urged to buy Dolly Parton’s greatest hits. The latest cars. A plethora of household items that we simply don’t need.

Almost every single infomercial is the same. Demonstrate the product in a non-practical, almost comical way. Advertise its benefit to the customer. Emphasize the low price. Enthusiastically urge the consumer to whip out his or her credit card.

As entertaining as they may be, they’ve served their purpose. Many would argue that it is an outdated form of advertising. Some would even go so far as to say that the infomercial is dead.

Nevertheless, we are still in an age of televisual marketing. And infomercials still bring in a whole lot of money.

With our new age platforms always demanding our attention, the question now becomes: do we need infomercials?

The answer isn’t exactly simple. Here we take a look at some of the reasons for infomercials:

1. Instant Information

Infomercials speak to us directly. Though they typically rely on traditional media, they give us what we need. Why do we need this product? What makes this particular brand stand out from the rest? Is this new invention innovative? Will it help better our lives?

That is the ultimate test.

2. Engaging

If infomercials weren’t engaging, they wouldn’t be estimated at a whopping almost $100 billion dollars. And for broadcasters who sign off in the wee hours of the night, infomercials have taken over. In fact, they’ve become so successful they’re now given 30-minute programming slots.

Clearly, they’re paying off.

Consider commercials like the infamous ‘Slap Chop’. Enough said.

3. Deliberate

They prey on us. They call out our desires and make us want things we don’t need. They play on our psyche. They insist that we can’t live without this particular product or service and that if we don’t respond to the call to action right away, we’re missing out on something big.

It’s all a lie.

Infomercials are there to weed out the weak from the strong. And they’re deliberate. Buy at your discretion.

It’s unclear whether or not companies make long-lasting relationships with their consumers through infomercials. But one thing is for sure – infomercials are a highly profitable way to get your business out there.

Here at Key West Video, we create compelling video that could probably compete with the average three a.m. infomercial. For more on our services, visit our website today!

Still not impressed? Leave us a comment below.

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Traditional Media vs. New Media in Corporate Video

Since the introduction of new media, traditional mediums have found it difficult to compete.

And for corporate companies, the decision between new media versus traditional media can be a tough one.

In order to know how to market content to specific audiences, we must first observe how consumers use media.

Traditional Media

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Traditional media relies on sending out a single message to a broad audience. When you think about it, it operates similarly to two tin cups and a string. It only offers one-way communication.

Traditional media also uses older mediums such as radio, television, newspaper and magazine ads. They’re what we’re familiar with. In fact, we’ve been using them for decades. They’ve rung tried and true when it comes to reaching the masses.

Whether we realize it or not, however, we often still do use traditional media. It’s what we listen to when we’re warming up our vehicles. It’s what we read when we’re waiting at the barbershop or hair salon. It’s what we see on television when our Internet is down.

Is it an outdated medium?

That’s for you to decide.

New Media

Photo credit: Tim Franklin Photography via Remodel Hunt / CC BY-NC-ND

New media reflects where the state of our video marketing is headed right now. Since the rise of social media, advertisers have flocked to new media as viable avenues to send out multiple messages. New media is able to isolate a particular audience, making it easier for marketers and advertisers to reach their targeted audience.

New media also uses data and online analytics to monitor its reach. By getting a report on what works and what doesn’t new media is able to revamp, retouch or redo it’s marketing approach altogether.

It usually consists of online platforms such as social networks, online video, and online streaming.

Finding Balance

Most companies find themselves polarized. This is a misconception. The tricky part is finding an equal balance between both. And believe us, it is possible.

Traditional media can be used to reach the masses. If your message is generic and all-encompassing enough, it may be worth considering using older, traditional mediums.

If you’re looking to reach a specific audience based on their age, race, or marital status etc., new media is the way to go. Not only is it tailored, it’s also easy to track. Curating online information leaves a trail of digital breadcrumbs. Companies are able to put the pieces together through analytical systems like Google Analytics and track the progress of their advertising.

As consumers, we’re an advertiser’s worst nightmare. We often use both traditional and new media on a daily basis. Between Millennial hipsters and the Baby Boomer generation, we’re a bag of mixed gems.

Ideally, a balance of both will make for a successful marketing campaign. We at Key West Video are able to work with clients who prefer with “generation” of media. For more info on our services, visit our website today!

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