The Relationship Between Corporate Video and Industry Specific Video

Contrary to popular opinion, corporate video and industry specific video are not the same.

While corporate video is an umbrella term for literally all sorts of video pertaining to a corporation, company, brand, or professional entity, an industry-specific video is used particularly for a certain area of the public or private sector.

Photo credit: ffela via Foter.com / CC BY-NC-SA

We’ve shot a wide range of industry-specific corporate videos over the years. From real estate to food to interior design, we’ve worked side-by-side with our clients to create informative videos that show audiences the ins and outs of that particular job sector.

Strong industry videos typically feature one key subject who is knowledgeable of the job, culture, and climate. He or she is usually filmed while in action. A lot of these sorts of videos (especially service videos) feature a series fo close-ups to give audiences a real sense what it’s like to do that particular type of work.

Take, for example, this corporate video we’ve done in the past for a restaurant. We showcase the work both behind and in front of the kitchen, the culture of happy customers and workers, and put the food on display. We’ve also featured workers and customers, having them state their experiences as both a customer and cook or waiter/waitress.

This isn’t too far off from corporate video itself. Often, corporate video will also highlight the culture, corporate landscape, and show employees doing the job itself. But it’s also an umbrella term that can be used for corporate interviews, company addresses, and video marketing. It’s safe to say that industry-specific video does fall under corporate video, but it is a lot less varying in degree.

Here at Key West Video, we specialize in a wide range of video production. Whether you’re in search of a production company that shoots industry-specific video or more generic corporate video, we do it all. Contact us for a quote today!

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Why this Mercedes-Benz Corporate Video is Winning

In true avant-garde fashion, automotive company Daimler produced “Spirit, Passion & Performance”, a corporate video for Mercedes-Benz that earned itself a Golden Dolphin Award at Cannes.

There are reasons why #Mercedes-Benz is one of the most innovative automotive manufacturers in the world. Unsurprisingly, they’re not afraid to demonstrate why:

This #corporate #video shows what it’s really like to work for Mercedes-Benz, from the bottom up. Taking a well-rounded approach, Daimler takes us around the world to get the true gist of the company’s #diversity.

Each group of workers has their own unique part to play in the automotive #creation. They also tell their own stories.

Perhaps what is so enjoyable is how, despite the differences, all Mercedes-Benz employees come together to share a common goal: pushing a stellar #product.

While most corporate companies will use videos to better explain or promote their product, this video focuses on the people behind the wheel. From the mechanics to the brand reps, we get a sense of each employee’s work #environment.

In a series of fast-paced shots, we are quickly drawn in. But perhaps what keeps us glued are all the cool things we don’t usually get to see in other car #promos. A lot of car #companies might show the manufacturing of their automotive parts, but not all will showcase their affiliates. In a quick series of shots and voiceovers, Mercedes-Benz brilliantly, yet subtly, makes an ode to the 2014 FIFA World Cup.

Mercedes-Benz also shows off its wide car selection. We get just as excited over the huge trucks as we do for the small race cars on the tracks. The video also strays away from the generic list of #buzzwords most companies loosely use, and instead demonstrates it with powerful statements and gripping footage.

Innovation? Just look at their new emissions-free model.

Diversity? Take a look at their employees.

Success? Check out their track record.

Not convinced? Watch it again.

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