Using Video in Social Media

Social media marketing is largely dependent upon visual content. By incorporating a visual, be it an image or video, you are more likely to increase exposure, thereby resulting in a click, and hopefully a conversion.

Incorporate video into your social media marketing campaign to increase exposure.

By 2017, video will account for 69% of all consumer internet traffic. Video-on-demand traffic alone will have almost trebled. Since online video is naturally and rapidly becoming a first choice for people to satisfy their information and entertainment needs, it can be an essential tool for your business’ internet marketing strategy.

“It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.”

— The Guardian

Being that video production is an investment, you’ll want to maximize your return on your investment (as you would any other). The best way to increase your return on investment in this instance is to promote your video using social media and gain as much exposure (and conversions) as possible. By utilizing the plethora of social media platforms out there, it is easier than ever to reach your target audience and give them the information they’re looking for – all with a few clicks.

As a business owner, it is important to find out which social media platforms your target audience frequents the most. If your target market is spending most of their time on platforms such as Vine or Instagram for example, you’ll want to create much shorter videos – between 6 and 15 seconds – to accommodate the restraints of these platforms. If your target audience is more likely to be seen sharing posts on Facebook, LinkedIn, or Twitter, you could consider creating a slightly longer video that people are likely to share with their friends/followers.

Are you interested in creating video for your social media marketing needs? Contact Keywest today!

Using Video in Social Media

Camp Gyno Video- A Breakthrough

Camp Gyno Video –A Breakthrough in Tampon Advertising

Tampon Commercial goes Viral

 “Its like Santa for your vagina…” and with those words and more, the video ad The Camp Gyno became one of the most popular tampon ads in history, with over 5 million YouTube views in just over a week. Why? Check out the video below.

 

This Tampon video is a first of its kind: its real, inventive and downright funny.

It differs from the conventional tampon commercials that usually feature a model type looking girl twirling around in a white dress on a beach.

This video is not like any tampon commercial out there. Period. In a comedic way, it tells a coming of age story to young girls. Which most girls can actually relate too.

Its been called the “funniest period commercial ever” by ABC News.

Tampon Ad Industry is forever changed

The Camp Gyno video has definitely changed the tampon ad industry as we know it.

This video brings to light that yes, girls do get their period, and that they shouldn’t be embarrassed by it. It shows tweens suffering with the excruciating monthly cramps –which has never been showed before in a tampon commercial.

And it’s about time to finally see a commercial that does not censor that.

And Because of this 1.47 mins video, it has put the unheard of company Hello Flo on the radar.

If you are a small business or large corporation looking to create a one of a kind video to market your business, look no further. Here at Keywest, we have been producing videos for over 20 years.

So, after watching this video, would you order a starter kit from www.helloflo.com for yourself, or someone you know? Or would you just rather make that drive down the street to your local store?

Key West Video Inc. – Corporate Video Blog – Camp Gyno

Camp Gyno Video- A Breakthrough