Tips on how to make a Corporate Address to Camera

Tips on how to make a Corporate Address to Camera

Tips for writing a script

Writing a Script for Corporate Video:

What does every great video, commercial, or film all have in common? A great script. The script is the foundation of every type of video, big or small. To get started on scriptwriting you don’t even need a specific format or program. A computer and/or a pen and paper will work just fine.

1. Keep in mind the budget for your video. Your budget will dictate the amount of production that will be involved in your corporate video.  This includes your location, your talent/actors, video equipment, etc.


2. How long do you want your video to be? There are around 150-200 words per minute of video. So if you want a two-minute video – your script should run around 300 to 400 words.


3. What is your core message? Think of one simple message you want to convey in your corporate video. You will be basing your whole script around this one message. If you try and add more messages, this will only leave your audience confused at the end of the video.


4. You must determine a tone and style of script writing before your first draft. Do some research first. This will help you properly reach out to your audience and engage them.


5. Who is your target audience? Remember to keep them in mind during the whole writing process.


6. Remember to avoid industry jargon. You and your company might understand the meaning behind those terms, but will your audience? If you aren’t sure, avoid it at all costs. Also, try and avoid complicated words. The last thing you want to do is to bore or confuse your audience with words that they may not know of, thus causing them to tune out that much faster. Instead, use simple and effective words that they will be more likely understand.


7. The last part of your script needs a call to action. This is where the viewer takes the next step after watching your video. It should be crystal clear to them at the end of the video exactly what it is you want them to do.

Here at Keywest, we can help with any of your scriptwriting needs. We have been producing corporate videos for over 20 years, and we know exactly how important the script is for any video. Contact us for your next corporate video!

Keywest Video Inc. -Corporate Video Blog -Tips for scriptwriting for Corporate Video

Tips for writing a script

Voiceover for Corporate Video

Voiceover for your Corporate Video:

We have all seen that expertly produced video, perfectly executed down to the very last detail… But something was missing. There was no voiceover, making this high quality video seem kind of dull. But why is voiceover so important when it comes to corporate videos?

Here are 5 reasons why all corporate videos should include a V/O.

1. 
   To help carry out your message: Adding voiceover in your corporate video sets the mood for your video, and adds a certain style your video might have been lacking (like an upbeat, smooth, or warm style).  It can work really well if the voiceover actor not only has the vocal skills to carry it through, but also has the right type of voice for the piece. Voiceovers create the effect of a good story telling, which instantly connects the audience with the video.


2. 
   Voiceover can also fill in the gaps in your video: If an interviewee wasn’t overly articulate or failed to use a noun that would have made the subject more comprehensible– there is a simple solution: Grab a half sound bite to put a face on the screen and give the piece credibility, and then explain the rest of the point in a narrative track. Using voiceover can really help to fill in the gaps in your video, and it allows you to hide the awkward moments that an edit can’t fix.


3. 
   Better understanding for your audience: Voiceovers can be a great tool to use to provide your audience with a better understanding of what’s happening in your video. If your video isn’t so straightforward, your audience could get easily confused and thus lose interest fast.


4. 
   Not interesting script: Sometimes with corporate video, the subject might not be that earthshaking, so your script might seem a little dull. Using a voiceover would definitely help with that because  the sound and tone of the voice is greater than the actual content of the words used – 38% sound compared to 7% words. The audience’s attention would be more engaged with a good voiceover than just having to listen to the actual words.


5. 
   Quality: Adding more elements to your corporate video will immediately up the quality of your production, and voiceover is a simple enough production technique that should not be over looked.

Now that you have read through all the reasons why using a voiceover for your corporate video is beneficial, here is another tip: when using voiceover, leave it to the professionals. You think, “Why pay all that money for a professional actor when you can get any person that can speak decently read over a script?” While most of us can speak pretty well, doing a VO (voiceover) is a very specific skill, best left to the professionals. (A microphone can be as scary as a camera).

Here at Keywest, we know that a voiceover can be an essential part in your corporate video, and will make the whole production process – including the voiceover process – as easy and efficient for you as possible. We will send you samples of voiceover actors, help you choose which one will bring the right style and set the right mood for your video, and then help piece your video together to produce a video that gets your message heard.

Keywest Video Inc-Corporate Video Blog- Voiceover for Corporate Video

 

 

Voiceover for Corporate Video

5 Things to Look for in Choosing a Corporate Video Company

Corporate Video Companies… they all make videos. So, does it really matter WHICH Video Company you choose to go with? Without any guarantee of how it will really end, you will be parting with a large sum of money.

So, you should consider being a little finicky when it comes time to choose one.  Or you could end up with an amateur video, with wasted money and time, which can ultimately reflect badly on your corporate image. Once you have found your company –after much patience, you wont need to repeat the process for your next project. Here are 5 tips and guidelines to look out for when choosing a Corporate Video Company.

1. Make sure this Video Company is actually Professional. Do your research. How long has this company been in business? What make’s a professional is their training, skills and their countless years of experience on the job. These days many people are calling themselves  ‘professional’. Just because you might own a camera and a laptop with editing platforms doesn’t make you a pro. If you want a good video, you will also need a company that has high-end equipment – green screen-teleprompter’s etc. Although, even though the company may have the most high-end equipment, that’s not all that matters. What really matters is the ‘professionals’ running it

2. Reputation.  Does the company have an online reputation? Are they found on any social media sites? If so, pay close attention to what people are saying about them. A great Corporate Video Company should have testimonials and reviews http://www.keywestvideo.com/rave-reviews.html from previous clients posted on their website. Check that out. Also look out for repeat clients. If clients keep coming back, it can only mean one thing: they were clearly more than satisfied with their work.

3. Quality of Work. Have you seen any of their work? They should offer recent samples of their work pertaining to the style of video you are interested in. A clear sign the company isn’t legit is when they have no samples to offer you, or offers you dated material. Looking at their previous works will also give you some sort of idea as to if they have fresh and creative ideas. If you see the same boring style of videos, that’s a sign that your video most likely wont be any better than that.

4. Customer Service? Do they even seem like they care about your vision? At first you may think there doesn’t have to be that’ chemistry’ when we first meet; business is business. Think again. You will be working with these people for weeks. There will be those long days of countless hours of shooting and editing- and it wouldn’t be half bad if you were hanging out with people you actually enjoyed working with.

5. Budget. Avoid companies that don’t provide you with a clear and comprehensive quote after your meeting.  Some production companies offer packages of their services in addition to being able to add on even more services.  You will most likely find quotes all over the map, but make sure to take careful note of the breakdown of the prices in the quote. Don’t make price the one and all deciding factor in choosing a company. Some companies guarantee a ridiculously lower price compared to others, but then slowly adds hidden costs during the later stages, which in the end can end up costing you more.

Here at Keywest we embody all of the above mentioned and more. We have been producing corporate videos for over 20 years. We are experts in corporate videography and post-production.We offer countless samples of corporate videos from clients whom we have yet to disappoint. Check us out on our website for more information or for a quote on your next video.

5 Things to Look for in Choosing a Corporate Video Company