Wednesday, August 30, 2017

The Three Major Rules Of Corporate Video Production

Like anything in life, there are rules.

And sometimes rules have to be broken in order to change.

The only thing is, one must first know the rules in order to break them. After all, that is how you promote change. There is a myriad of ways to create corporate video, but companies often stick to tried and true methods of communication. They sometimes don’t even realize that even though they are creating new content ideas, they are still following traditional corporate video production rules and methods.

So what are the rules of corporate video?

The Three Major Rules Of Corporate Video Production

Here we’ve identified a few ways in which corporate videos reiterate themselves.

Address Audience

It’s rare that you’ll find a corporate video that doesn’t directly address its viewers. Corporate videos are created primarily for a larger audience, so it only makes sense to acknowledge and speak directly to the public at large. Corporate videos, however, can be strategic in their creative content by purposely not addressing their audience, forcing them to lean in.

Provide Information

The most important objective of a corporate video is to convey some sort of informative message. Be it in-house, for the public, or everyone in between, a strong corporate video provides valuable information on how a product or service works. This is the golden rule of corporate video.

Call to Action

Lastly, corporate videos should include a call to action. After all, the main objective is to generate a profit. What would be the point in communicating all that information for the public to simply sit with. They know who you are, have briefly familiarized themselves with your product or service, and now need to be told what to do. Give them a call to action! Or don’t, and leave it up to them to decide by ending your video on an ambiguous question.

Here at Key West Video, we work directly with our clients to ensure they are aware of the rules of corporate video making so that they are able to transcend or break them. For more information about the services we provide, visit our website today!

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Tuesday, August 29, 2017

Are Crowdfunding Videos Considered Corporate Videos, Too?

Crowdfunding is one of the top ways to gets eyes – and dollar bills – on you and your company.

But can a crowdfunding video be considered a corporate video in itself?

The ultimate goal of crowdfunding is to raise funds electronically. Usually done for a specific cause, product, or project of public interest, it unites those with similar interests to put their money where their mouth is and support the crowdfunder.

Most campaigns involve the basics: images of the person, product, or project, and lots of text. They explain what it is and why we should be interested in donating our money to it. But they’re missing one thing.

A video.

Are Crowdfunding Videos Considered Corporate Videos, Too?

Nowadays, more and more online crowdfunders use video to really send their message across. The video encompasses everything a prospective donor needs to know. It answers the 5 W’s (who, what when, where, why) and how. And it answers it in a much more efficient way than words can.

For example, a crowdfunder’s video can demonstrate how a product will potentially be used. This can pose a problem to products that are difficult to explain through text and still images. A video with movement shows clearly how to operate things.

In essence, a crowdfunding video functions very similarly to a corporate video. Much like tutorials and instructional video, a crowdfunder’s video shows the ‘how’. Where they differ, however, is in their pitch. While corporate video focuses primarily on the ins and outs of how to do something, it does not seek to “sell” the product as much as it tries to instruct an audience. Therein lies the difference.

Here at Key West Video, we work with all different types of clients to assist them with their video needs. Whether it is to create an online campaign video or to simply shoot an instructional video for internal purposes, we use our skills and expertise to best service you. To view our online portfolio, visit our website today!

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