Keeping up with #marketing #trends means staying on top of technological change. #Companies like #Facebook took advantage of the potential #marketing audience by creating apps to market to a targeted audience.
There are a few things to consider when mapping out elements for mobile #apps. And while most companies are competitively scurrying to create the next usable #app, it’s important to first take a step back and realize why you’re doing it.
First and foremost, what will it be used for: #promotion or #profit? Despite what many might think, there is a marginal difference in the app world, though they are interlinked.
Many companies seek to promote services through app #marketing. Consequentially, there are many components involved with app-making.
You should consider which #smartphone your #application would be best used on. Typically, #Apple users have a tendency to be more loyal to their #brand. The Apple Store also happens to generate 70% more in revenue than Google Play.
However, Android by far takes the lead in market share. Ultimately, it boils down to what your goals are with your app #development and what you and your #developers consider a success.
Creating a visually appealing #product with an attention-grabbing #design will undoubtedly increase the number of #downloads. You should assume that your app will be visible to your customers at all times. It will also serve as a direct marketing channel to your targeted audience. And that’s the goal, isn’t it?
It also solidifies your brand in the minds of its users. There are reasons why brands such as Facebook, #Twitter, #Instagram and #Snapchat are so recognizable to the point where a simple #badge will suffice; they are relevant to their #content users, easy to access, and by that accord, they are literally everywhere.
Apps also legitimize your #social #media presence. Not that a solid number of Facebook page likes or a “checked” Twitter account don’t validate your company, but an app is the final cherry on top when it comes to forward-thinking #marketing. It also shows you’re serious about staying up-to-date with your target market.
Recently, we were able to shoot footage for a new #music #app called Tuurnt.
We at Key West Video specialize in video production, which includes video for #mobile applications. Contact us for quote today!
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