The Balance Between Live-Action And Animation

Companies sometimes find themselves at a crossroads when attempting to balance live-action and corporate animation.

We at Key West Video might have finally found the perfect balance between the two. While animation and live-action are often combined, they do suit their specific niches.

A lot of our clients like to use live-action for their corporate video. Some of our most popular live-action videos are instructional video tutorials, corporate training, staff interviews, and commercials.

But notice that we said our clients like live-action.

They don’t require it.

Live-action is not a necessity.

On the other hand, some of our clients ask for a more visually appealing approach. They understand that certain content doesn’t always catch our attention, and request corporate animation, instead. This usually means infographs, doodle animation, charts, graphs, and sometimes even characters.

But what about combination videos? In the corporate video production world, it can be tough when figuring out how to balance both. Here we’ve outlined a list of things to consider when weighing your options.

Content

We’ve found that technology-savvy companies lean towards animation in their corporate videos. Animations are a clean, yet engaging, way to pique your audience’s interest. They provide your message – be it informative or educational -in a visually stimulating way.

At their core, animations are meant to be a fun way to send a message across, and can resonate better with your viewers.

Time Frame

A time frame is another thing to consider when debating live-action versus animation. The desired length of your video and production timeline can heavily restrict your production schedule. Depending on how tight your deadline is, live-action might be the easier option. How long is your supposed video? How soon do you need your corporate video?

Editing requires a great deal of time. Creating keyframes for animation takes even longer.

How long is your supposed video? How soon do you need your corporate video?

Budget

Animation on the other hand, requires a lot more technical work and highly-skilled editors to complete the job. Equipment used for high-end non-linear editing suites can be expensive, too.

Platform

One last thing to consider is the platform. More often than not, live-action is used for bigger mediums such as television. Live-action can mean as little as writing a script, casting a few actors and shooting with basic lighting, audio equipment, and a good camera.

If your marketing strategy relies on making an online presence, animation is a cool way to cut through the noise. A strong message with crisp visuals can really resonate with users and make for a rock-solid video marketing campaign.

Each client’s brand is different, making it difficult to determine a definitive answer. We at Key West Video have expertise in working directly with our clients to find the best possible way to executive their corporate video needs. For more information on our services, visit our website today.

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