As professional video production costs have become more reasonable, businesses are beginning to adopt video as a primary method of communicating with their customers and potential clients. Many are realizing that video marketing is an essential tool required for growing your small business, and are finally taking advantage of it. Video marketing not only helps to promote and sell your business, but is also capable of providing you with exposure to other business opportunities.
Videos help your small business gain the type of exposure that text and/or images may not achieve. According to Forbes, “65% of senior executives have visited a vendor’s website after watching a video”. It’s no secret that videos are more engaging than text or images – why not take advantage of this?
Videos set you apart from all of those static ads; they keep your viewers’ attention better than text and/or images ever could. Essentially, “video equals higher viewer retention, the information retained in one minute of online video is equal to about 1.8 million written words”.
By increasing your exposure through video marketing, your small business’ website is now able to acquire more online traffic. How effective is video marketing? “About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.”
Video not only helps you gain exposure for your small business, it also helps you with branding your company. Whether it’s a company profile, product demonstration, or testimonial, video marketing can help you project your image in an engaging, informative, and not to mention visually appealing way.
When doing an online search, videos generally show up on or near the top of the first page of results. This is because “having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google”. Video marketing allows you bring in more traffic to your website, especially if you add tags and/or categories to your videos. Creating more traffic to your small business’ website is an essential part of growing your company, and video marketing will help you achieve this.
Video marketing can also provide a more personal touch than text and/or images on your website. By creating a video, you’re showcasing a more personal side of your company (especially with direct addresses to camera, the inclusion of employees, and testimonials). Videos basically allow you to interact with your clients as they provide a way for your customers to get to know you; this is very important for small and/or local businesses.
Here at Keywest, we are experts in video marketing for your small business. Our videos are designed to help promote businesses, gain exposure, engage audiences, and boost your company’s success.
This is what we’re known for:
Keep it short and simple.
At Keywest, we understand that our audiences may be easily distracted. After all, there’s so much on the internet, how do we really know what’s worth watching and what isn’t? Forbes asked about the “preferred length of work-related videos, nearly half (47%) the senior executives in the survey said between 3-5 minutes”. This is why we know that it’s best to keep your video short and simple – you’ll get more views and audiences will stay captivated for longer.
It’s all about quality, not quantity.
We understand that it’s all about providing a better product, rather than several sub-par videos. It is important that your video is excellently produced as it becomes a reflection of your brand and a representation of your business. “Professionally produced video optimized for eCommerce outperforms user-generated video by 30%”
We meet your needs.
Keywest understands that it is YOUR video. We will listen to your concerns and opinions to ensure that your video is a direct reflection of your company and the image you want to project.
We work within your budget.
Keywest understands how important budgeting is and, more importantly, the repercussions associated with going over budget. That’s why we pride ourselves on customer service and flexibility – we always try to accommodate your budget as best we can. We offer an array of services and can customize your production to fit your budget requirements.
Check out this sample of a small business video:
Video Marketing for your Small Business
No comments:
Post a Comment