Interactive Billboards

Innovative Advertising: Interactive Billboards

Have you ever been walking on the street or driving in your car and suddenly seen an airplane fly overhead and wonder where it was headed. Well with British Airway’s new interactive billboards you can stop guessing.

British Airway’s recently unveiled their new billboards which interact with airplanes flying above the billboards and actually tell viewers where that plane is headed. The billboards utilize a video clip of a young child pointing up to the plane, while text above states the final destination of that specific plane.

The interactive billboards use custom technology in order to decipher exactly what plane is overhead and where it is going. This clever advertising technique aids all of the daydreamers out there who look up into the sky and imagine themselves on-board the plane themselves headed to an exotic destination.

Abigail Comber, British Airways’ head of marketing, told marketing and media magazine The Drum,

“We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.”

This type of advertising is the future of the industry. No longer are we interested in seeing just another pretty face representing a jean company, or a silly concept to sell us candy. More and more consumers are expecting to be targeted through these innovative and often interactive means.

It seems as though every day there is a new concept popping up in order to get consumers to engage with their brand. The time of one way communication is over and the future is here, and it looks like interactive marketing. Whether it is through social media platforms such as Facebook and Twitter, or viral videos on YouTube, or interactive storefronts and interactive billboards, it is clear that in order to gain the attention that companies crave, advertisers need to be more unique then ever. Most importantly, they need to find a way to get consumers to interact.

Tell us about an innovative advertising technique that you saw and really caught your attention! Where do you think the future of advertising is headed?

Interactive Billboards

NABS Celebrates Their 30th Birthday!

NABS (The National Advertising Benevolent Society) is celebrating their 30th birthday this year!

For the last 30 years, NABS quietly went about the confidential business of providing professional counselling and financial support to members of the communications, advertising and marketing community in Canada, struggling with varying degree of crises in their lives.

It was becoming increasingly apparent that NABS needed to update its image and bring a face to some of the compelling cases they were supporting.

Enter Keywest Video, and their amazing team of producers, who helped us capture, in a series of short testimonial videos, the essence of what NABS is. The videos depict what NABS’ support has meant to people in the industry, those needing a step up in life, after that same life dealt them an unexpected blow.

As a charitable organization that is dependent on the generosity of its donors, these series of videos have refreshed our message and compelled people in the industry to help us by donating media to our Media Sale, purchasing from our media sale, volunteering on our many event committees, as well as donating corporately and as individual donors.

Keywest Video has been key to our fundraising and awareness success for leading-edge creative concepts, ideas and execution to help us tell our story, and demonstrating their understanding and commitment to what we do. Keywest Video has made it possible for NABS to continue to support people and families for the next 30 years in new ways.

We are truly grateful and so appreciative of their support and for helping NABS to continue to help people navigate “life”, especially knowing that NABS is there to help them if they lose their way.

The Keywest team wishes NABS a very happy 30th birthday!

NABS Turns 30! — Keywest Video — Corporate Video Production Toronto

NABS Celebrates Their 30th Birthday!