Video Blogs: Helping You Become An Expert

Utilizing Video Blogs to Become a Thought Expert

Video blogs, or as some refer to them as, vlogs, are a great tool to help you become an expert. Whatever field you are in, there is always the opportunity to gain a wider following, and have more individuals listen to what you have to say. This is beneficial for many reasons, but most importantly to help promote yourself and thus your brand.

Stacey Waxman, in an article on Viral Blog, states that the tool of becoming a content expert, “proved incredibly effective for many people in 2013, and it will likely remain integral to the way business owners communicate with prospective clients this year, too.” Therefore, if you haven’t started vlogging, or using other tools to get your expertise out there, it may be something that you should consider.

Video blogs are a great way to increase your authority and expertise in your field. They not only showcase that you understand and comprehend the content, but also that you have the confidence to put a name to it as well. Instead of hiding behind words on a page, you are actively putting yourself out there, thus standing behind what you have to say. You are providing a human face to your company, which in today’s digital landscape can be a huge benefit.

Another major upside to vloggin is the SEO benefits. Danny Brent, a guest author on REEL SEO, stated that,

“when vlogging you’re putting up new content that you can link to all over the web on your social media accounts: other people can then ‘like’, retweet or ‘+1’ which, will give you a higher ranking on search engines.”

This can be additionally beneficial if you incorporate written content in addition to your video blog. Written content is the best for spiders crawling your content, and indexing your blog pages for SEO reasons. But the vlog itself is most beneficial in order to get readers to connect with your content. The visual nature of vlogs are much more interactive and engaging then just the written word itself.

If you don’t know where to get started take a look at our blog post, Vlogs: The Why & How. And if you are interested in getting package prices to professionally record your next vlog contact Keywest Video!

Video Blogs: Helping You Become An Expert

Vlogs: The Power of "Freshness"

What are Vlogs & Why are They Becoming the New Hot Corporate Video Tool

A video blog, or vlog, is a blog expressed through video. Vlogs are a great tool for any corporation, as they are inexpensive and allow companies to be able to provide consistent content to their clientele in a unique and engaging fashion.

Although their popularity has only recently started to excel in the corporate world, the first ever instance of a vlog was way back in the beginning 2000.  A gentleman by the name of Adam Kontras posted a video alongside his formal blog, to inform his friends and family of his move to LA. He continued creating similar posts, marking the longest-running video blog in history.

Vlogs give organizations the ability to put a face to their company. They allow audiences to feel closer to you and the content, and builds a deeper connection. Reading text on a page is one thing, but being able to put words, actions, and a face on the screen, really brings the content to life.

When creating your company’s video blog ensure you keep these things in mind:

1. Good Audio – without good audio you might as well just provide your audience with text, because at least they will be able to read it. Investing in a fairly inexpensive lavalier mic is a big must. Above all else, bad quality audio will distract viewers and make them want to tune out. Be cautious when choosing a space to film in. Things such as overhead fans and refrigerators generate a lot of background noise. Filming in a quite office space is ideal.


2. Lighting – lighting can be very expensive, but if you are planning on investing some money into this project, lighting would be the best place to start. It can really improve the professionalism and overall quality of your vlog. Even with just one key light, and one fill you will be able to get enough coverage. If you are completely dumbfounded in this area, then I suggest going to your local video production store and taking a few minutes to speak with professionals about the most cost effective option for your beginners lighting package.


3. Framing – Find a space that is professional but also explains a bit about your company. If you can have company branding in the background that is always a nice touch. Make sure to tidy up the space as your background is a direct reflection of you and your company.


4. Graphics – to boost the look and feel of your vlog, you can add any graphics or branding material that you have available. Things such as screen captures of your website, company logos, flyers etc. are all useful and can be simply embedded into your video to add an additional element of professionalism.


5. Distribution – the most important aspect of any vlog is getting it out into the right hands, so the right people have access to it. Posting on a site such as YouTube allows for certain usability features, and makes it very accessible. YouTube also gives you the option to then embed your video on external sites, such as your website or blog. The key to distribution is finding places where audiences who would be interested in your content are located and then actively seeking them out and distributing it in those locations.

I hope you found these tips useful. Don’t be scared to put yourself out there, as long as the content is strong and what your customers are interested in, then you will have an audience. You then just need to make sure the production value is at a quality level, so the overall presentation is where you expect it to be. Happy vlogging!

If you are interested in getting package prices to professionally record your next vlog contact Keywest Video!

Vlogs: The Power of "Freshness"