Why It’s Important To Like Your Video Production Crew

Most work environments require teamwork to some degree. In the video production world, being able to work as a part of a crew is no different.

When it comes to video production (especially for corporate video) one of the worst things that can happen is a dysfunctional video production crew. It is a breeding ground for frustration, stifled creativity, and lack of innovation. This is not to mention that it is also downright unprofessional. A video production crew should operate unanimously and as a single unit.

Of all the top video crew complaints we’ve encountered in the past, these ones made the top of the list:

1. Punctuality Becomes an Issue

Ever have that one boss who just doesn’t care whether you walk in 15-30 minutes late?

No?

Oh.

In a video production, the rigid corporate rules apply a lot less. A lot of times production runs slightly off schedule due to circumstances outside of the crew’s control (e.g. weather, traffic, a Santa Claus parade, etc.). However, when it comes to on-set production, more often than not you’re operating on rented space. This means that you have a set amount of time to shoot in a permitted area. It also means that, like any job, punctuality is important. It especially means that, unlike any job, you can’t put in as much “overtime” hours on set unless you’ve specifically paid for that location. Time literally is money.

2. Annoying Habits Become Loathed Pet Peeves

Does one of your crew members constantly chew bubble gum? Click pens? Stomp their foot impatiently? All of these things might seem tolerable at first, but after 12-16 hour shoots, it might not seem as cute. Communicate with your crew members about the tendencies that bother you and try to come to a peaceful resolution…before things get ugly.

3. Long Hours

In order for the unaddressed habits to even get to you, you need a team that is able to withstand the distance in the first place. This means people who are experienced in long production sets and know how things work. This also means working with people who don’t complain incessantly about the long hours required to get a job done. That is the last thing you need at the end of a long day when everyone’s energy is waning.

4. Work Ethic

Equally as important, you need a team with a strong work ethic. A top notch video production crew not only knows their way around equipment but is also able to put that knowledge to use. Make sure everyone is working just as hard (or better yet, harder) than you are on set. Who knows? You might actually finish on time.

5. Recurring Work Gigs

A lot of times like-minded crew members will work together on different sets. If you want a fighting chance at being called back by a new or existing client, remember that impressions are everything. If your crew seemed intolerable, lazy, late or annoying the last time you were brought in, well, we can’t say whether or not you’ll be asked to return again.

It’s important to keep these things in mind before you and your crew decide to take on a project. We at Key West Video have finessed the art of video production and have chosen our production crew wisely. For more information on the services we provide, visit our website today!

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How Corporate Video Is Artistic, Too

People sometimes forget that the very medium of video – be it corporate or feature film – is artistic, too.

No matter how you spin it, capturing a shot on video serves its purpose in the art world as creating a moment onscreen. The ability to shoot video alone is an art in itself.

Corporate video calls for corporate clients to call on corporate video production companies. Only makes sense right?

Only where do you draw the line between vague corporate video requests and fulfilling an artistic vision? Often, companies like Key West Video are left with the guesswork. We are indirectly asked to come up with imaginative scenarios, informative (yet intriguing) scripts, and compelling visuals. Ideally, a corporate company (read: client) wants to use the video for educational, promotional or instructional services. Our job is to do just that. But do it well.

The trick is to infuse an artistic vision, even if it’s minimal.

Of course, this means working directly with our clients. We work with our coordinates step-by-step to ensure that their vision is realized and put into action. When requested, we guide unsure clients through our creative process to ensure we’re all on the same page. When requested, we present storyboard options for our clients to choose from. Sometimes they present us with their ideas and we develop them. Other times, we pitch them our own.

No matter how closely we work with a client, one thing that it always comes down to is artistic direction. We may see eye-to-eye on a given aesthetic, but it is almost always the videographer who actualizes ideas. This means using his or her artistic, creative eye to bring a client’s vision to fruition.

Typically, we deal with corporate clients who look for:

• Training/Instructional videos
• Promotional videos
• Stories (accompanied with b-roll and/or voiceover)
• Music videos

Though most of these types of content come with their own level of artistry, we are able to add our own personal ‘Key West flair’ to the video, separating us from the pack. We create stunning video quality that speaks to your audience. By creating visually appealing content, we believe that you as the client are better able to spread your message through this platform.

For more on the artistic work we do, visit our website and check out our portfolio today!

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Is Transmedia the Future of Corporate Video Marketing?

Transmedia is making more and more companies reconsider the way they reach their audiences.

Gone are the days when media relied on a single platform to get their message across.

Though transmedia storytelling typically relies on just that – storytelling – a lot of corporate companies can take away the tactics transmedia uses. Often, companies with larger budgets are able to create a movement with their marketing campaign. This means reaching mass audiences with content marketable enough to make it easy to carry across platforms.

In the entertainment world, a transmedia marketing campaign could mean building an entire world. Think of the Matrix franchise or popular DC or Marvel; they’ve built an entire universe dedicated to continuing the world. Their franchise is carried through merchandise, books/graphic novels, films, video games and more.

If you’re grappling with whether or not you should take the transmedic approach, consider weighing your options first. 

Cons

First, let’s start with some of the reasons why companies would not want to go the transmedic route. One reoccurring reason might be that some companies fear their message not translating well across the different platforms. Undoubtedly, more work is required to format campaign messages to specific mediums. Some companies simply do not have a sizeable budget.

Understandable.

Another worry is when it comes to partnering up with other companies for marketing campaigns and promotions. It can be difficult to come up with a unified message in the first place when it comes to dealing with big corporations. When transmedia is involved, the message must not only be unified – it must be simple and strong enough to be understood by all parties involved.

This is the reason why a lot of artists operate independently with cross-platform market – it is easier to retain a singular, consistent message.

Pros

Some upsides to transmedia marketing are, of course, the reach. You are now reaching your audience in a multitude of ways. What’s more is that you are now also able to expand your audience. This means a wider range your brand can now access. It also means shaping your content for each platform in order to cater to different audiences. For example, if you were offering an online service, it would be safe to assume that a lot of your traffic would come from mobile users. This could translate to creating an app specifically for those users who are, on average, the Millennials and Generation Ys of our time.

Another upside is the idea of hiding clues in multiple areas. With a wider reach, you’re able to incorporate elements of your brand on different platforms. This adds a bit of fun to your marketing campaign; by planting ‘clues’, audiences are forced to participate differently in order to grasp your full outreach. Audience participation is essential to transmedic storytelling. It ensures that your audience is fully engaged. It gives the audience a sense of purpose by providing specific roles and goals for them to achieve. It is a way of fragmenting a message to really push your audience to think critically in a fun way.

Audience participation is essential to transmedic storytelling. It ensures that your audience is fully engaged. It gives the audience a sense of purpose by providing specific roles and goals for them to achieve. It is a way of fragmenting a message to really push your audience to think critically in a fun way.

So what will you choose? While transmedia comes with its own set of perks and downsides, it’s important to determine what platform(s) fit your message best and which audience you’re servicing. Here at Key West Video, we offer a multitude of services in order to best serviced our clients’ needs. To check out more on who we are and what we do, check out our website today!

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