The Relationship Between Corporate Video and Industry Specific Video

Contrary to popular opinion, corporate video and industry specific video are not the same.

While corporate video is an umbrella term for literally all sorts of video pertaining to a corporation, company, brand, or professional entity, an industry-specific video is used particularly for a certain area of the public or private sector.

Photo credit: ffela via Foter.com / CC BY-NC-SA

We’ve shot a wide range of industry-specific corporate videos over the years. From real estate to food to interior design, we’ve worked side-by-side with our clients to create informative videos that show audiences the ins and outs of that particular job sector.

Strong industry videos typically feature one key subject who is knowledgeable of the job, culture, and climate. He or she is usually filmed while in action. A lot of these sorts of videos (especially service videos) feature a series fo close-ups to give audiences a real sense what it’s like to do that particular type of work.

Take, for example, this corporate video we’ve done in the past for a restaurant. We showcase the work both behind and in front of the kitchen, the culture of happy customers and workers, and put the food on display. We’ve also featured workers and customers, having them state their experiences as both a customer and cook or waiter/waitress.

This isn’t too far off from corporate video itself. Often, corporate video will also highlight the culture, corporate landscape, and show employees doing the job itself. But it’s also an umbrella term that can be used for corporate interviews, company addresses, and video marketing. It’s safe to say that industry-specific video does fall under corporate video, but it is a lot less varying in degree.

Here at Key West Video, we specialize in a wide range of video production. Whether you’re in search of a production company that shoots industry-specific video or more generic corporate video, we do it all. Contact us for a quote today!

Like this post? Comment or Share Below!

The post The Relationship Between Corporate Video and Industry Specific Video appeared first on Corporate Video Blog.

Thinking of Making An Advisory Video? Try These Video Techniques

If you’ve reached the point the point where you’re ready to take your brand to the next level, you’ll probably need an advisory video.

Advisory videos exist to, well, advise people. Its viewers are usually employees of a company, conglomerate, or corporation that are seeking the expertise of an advisor in a specific public (or private) sector.

Photo credit: jurvetson via Foter.com / CC BY

Whether it’s real estate or finance, it’s most likely that your clients come to you for your insight and knowledge. A corporate advisory video should reflect as such. If you’re an independent advisor, consider the following:

1. Ethos

Establishing your credibility is of the utmost importance. When first coming into contact with a new audience or client, it’s essential that you first sell your credibility before anything else. After all, an advisor is someone who a paying client want to trust. Your honesty and demeanor is the first thing people will notice upon first contact – whether it is in person, or on camera. Listing past experiences, successes, as well as paying attention to body language and making eye contact with the camera makes it easier for an audience to want to trust you.

2. Message

Now that you’ve become comfortable behind the camera, what will you say? Advisory can sometimes be dry, dull, and boring. An advisory video is meant to bring your thoughts and ideas to life. One surefire way to do this is to abandon a script. Yes, you read us. Get rid of that rigid script that makes you sound like Frankenstein. Instead, have mental talking. points to address and reference from.

3. Visual Aids

Who wants to sit through a 10-minute video of a single talking head? Visual aids are necessary to spruce up your message and keep your audience engaged. In the past, we’ve found that many advisors prefer to use visual cues (animated infographics, for example) while they narrate over them.

Here at Key West Video, we specialize in creating long-lasting content for the B2B and B2C communities. For more information on the services we provide, visit our website today.

Like this post? Comment or Share Below!

The post Thinking of Making An Advisory Video? Try These Video Techniques appeared first on Corporate Video Blog.

#smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction @tfi_fashionincubator @theglydee @futurpreneur @telehope @thestoryarchitect @entripy @digitalmainstreet @ncfacanada

The post #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction @tfi_fashionincubator @theglydee @futurpreneur @telehope @thestoryarchitect @entripy @digitalmainstreet @ncfacanada appeared first on Corporate Video Blog.

Custom #hoverboards by @TheGlyDee are front and center at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction

The post Custom #hoverboards by @TheGlyDee are front and center at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction appeared first on Corporate Video Blog.

@V-Tac Payroll Management is dressed to impress at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction

The post @V-Tac Payroll Management is dressed to impress at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction appeared first on Corporate Video Blog.

@TFI_FashionIncubator is well represented today at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction

The post @TFI_FashionIncubator is well represented today at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction appeared first on Corporate Video Blog.

US Customs and Boarder Services want you to get your Nexus pass at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction

The post US Customs and Boarder Services want you to get your Nexus pass at the #smallbusinessforum2016 at the @mtcc_events with @enterprisetoronto #smallbusinessforum #smallbusiness #business #entrepreneur #videoproduction appeared first on Corporate Video Blog.