Tuesday, July 16, 2013

The Rise in Video and What it Can Mean for Your Business.

 It’s a digital world out there, and it’s on the rise. There are already more than a billion people on Facebook, surfing the net and on smart phones. And according to eMarter.com nearly 200 million people by 2015 will be viewing a video online. This growing use of digital technology can mean anyone can potentially reach out to a massive market with very little effort. It’s literally changed the way we communicate and do business. Some say a picture is worth more than a 1000 words, now imagine a video. According to one doctor less than a minute of video equals 1.8 MILLION words.


People are more engaged now with both audio and visual communication compared to the previous visual advertisements.  So for advertising and marketing why wouldn’t you go digital to enhance your business? Research has even proven that an online video is 50 times more likely to show up on Google compared to a text web page.


Video hasn’t completely replaced radio or the written word, but it’s definitely an increasingly popular form of communication and is not just limited to the T.V or the net anymore. It’s travelled as far out to mobile devices—even Instagram has video now.


This makes corporate video one of the hottest advertising tools on the market today. Videos simply allow you to illustrate your stuff, in a social interactive way.  Research reveals that people spend on average 48 seconds on a specific website. Now if that website features a video, that time soars to 5 minutes and 50 seconds.


80% That’s the percent of internet users according to Online Publishers Association who recall watching a video ad on a website in the past 30 days. 46% of users took some action after watching the video.


What does that mean? Corporate videos just make sense for promoting businesses.


If you’re not using video marketing in this day and age, you’re missing out on a huge market opportunity.


Here at Keywest, we are experts in corporate video production. For more than 20 years, we have worked with companies and organizations both big and small focusing on promoting your company’s success.



The Rise in Video and What it Can Mean for Your Business.