Thursday, May 15, 2014

Keywest Video Blog: Making Use of Your Location

This week’s video blog discusses making use of your location to provide context for your audience.



Setting is an incredibly important element within your corporate video production. As of late, a great deal of corporate interviews and testimonials tend to be shot in front of a solid white background. This type of setting can be particularly useful in providing the viewer with a clean, unpolarized view of your company or brand. With that being said, there are a variety of advantages to shooting your video in a practical location. Using a relevant location for your corporate video presents your prospective client with a window into your company’s world. A practical setting allows you the opportunity to advertise your facilities, thereby making your company more tangible to the viewer.


When an interview is set in a relevant location, it not only lends credibility to the speaker, but also allows us, as a production company, to take advantage of the space and employ more dynamic photographic techniques. Next time you are thinking about shooting a corporate interview, consider an interesting and relevant #location to enhance your video and provide context to your audience.


Keywest Video Blog: Making Use of Your Location Keywest Video Blog: Making Use of Your Location