Keywest Vlog: Resolutions

The display resolution of a digital television, computer monitor or display device is the number of distinct pixels in each dimension that can be displayed.

Different Resolutions

HD is a term that’s thrown around a lot these days, but what does it really mean? There is no one answer. We’re going to walk you through the different formats, and compare them to scale.

After this demonstration, it should make a little more sense. This will work best if you view this video full screen, at 1080p resolution.

This is 480p, this is how clear television was for years, and it’s also the resolution of DVD video.  Most video in this format also has a 4 by 3 aspect ratio, and that’s why it’s not quite as wide.

Now let’s move up to 720p. This is the resolution provided by most satellite and cable companies, advertised as HDTV.

This is 1080p. This is the current standard video resolution. Presently, the majority of consumer and professional video cameras shoot at this resolution. It is also the resolution used for Blu-Ray Discs.

Lastly, this is 4K resolution. Essentially it is 4 times the size of 1080p. The professional cameras that shoot in this resolution also have increased latitude and dynamic range, making the raw footage far more versatile.

1080p vs 4K

There are many digital standards and #resolutions– it’s important to know which ones are available to you, and best suit your needs.

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Keywest Vlog: Resolutions

Keywest Video Blog: Professional Cameras

This week’s Keywest video blog examines what makes a professional video camera. We discuss the different varieties available, and which ones best suit your needs.

There are an extremely wide range of professional video cameras on the market today. The end product, and where that video will be displayed, play a large role when selecting an appropriate camera.

In the past, professional video cameras were larger than consumer models, but today that’s not always the case. A large camera can sometimes even mean that it’s out of date.

At Keywest video, we have several different camera systems, and they are selected depending on our client’s needs. We often use digital SLR cameras in our video productions. At times our clients wonder why the camera is so small, or why it looks like a camera used for photography. We like to use DSLR cameras because of their versatility, and high quality image processing. Their wide array of lens options also allows for more dynamic #videography.

On other occasions, when a #DSLR may not be suitable, such as for a long performance or live feed streaming, we utilize other camera systems.

The fact is, it doesn’t matter the size of your #camera, but how you use it.

Find out more about choosing a DSLR for video production.

Keywest Video Blog: Professional Cameras

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Keywest Video Blog: Professional Cameras

Keywest Video Blog: Making Use of Your Location

This week’s video blog discusses making use of your location to provide context for your audience.

Setting is an incredibly important element within your corporate video production. As of late, a great deal of corporate interviews and testimonials tend to be shot in front of a solid white background. This type of setting can be particularly useful in providing the viewer with a clean, unpolarized view of your company or brand. With that being said, there are a variety of advantages to shooting your video in a practical location. Using a relevant location for your corporate video presents your prospective client with a window into your company’s world. A practical setting allows you the opportunity to advertise your facilities, thereby making your company more tangible to the viewer.

When an interview is set in a relevant location, it not only lends credibility to the speaker, but also allows us, as a production company, to take advantage of the space and employ more dynamic photographic techniques. Next time you are thinking about shooting a corporate interview, consider an interesting and relevant #location to enhance your video and provide context to your audience.

Keywest Video Blog: Making Use of Your Location

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Keywest Video Blog: Making Use of Your Location