We often downplay the importance of #sound when we tell #stories. In any #visual #media platform, be it #film, #television, or even presentation, sound plays an essential role in determining the overall #tone of a piece of work.
Our minds are stimulated by the various senses. Sound, in particular, has the unique ability to evoke emotion, release stress chemicals, and create new development pathways in the brain. According to the National Institutes of Health, music particularly affects our prefrontal cortex. This is the part of the brain that controls the link between sound, memories and emotion.
#Disney realized this early on, tugging on our emotional strings in the first 4 minutes of their 2009 movie, Up.
In #corporate #video #production, sometimes #dialogue isn’t necessary. Though masterfully crafted shots are critical to video (duh!), it’s equally important to choose the right sound bites, #audio clips and sound #effects when telling a story.
And sometimes sound is the only thing you need. We have the unique ability to familiarize certain sounds with particular experiences or nostalgic memories. Sound helps us lay the perfect groundwork for our minds to build on.
Media students are sometimes asked to create sound stories. These are completely auditory experience devoid of visuals. They augment our ability to create our own interpretations. We are able to pinpoint plots by recognizable noises and audible reactions.
Another form of sound storytelling is soundscaping. Soundscaping combines a plethora of sounds to create an immersive audible environment. Acoustic ecologists use sounds from natural landscapes (e.g. animals, weather etc.) and layers them with sounds comprised by humans through sound design and musical composition.
Here at Key West Video, we provide exceptional sound quality services to accompany your video.
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