Ever wondered what it really takes to get Kickstarter campaigns to fly? If you guessed a strong video message, you just might be right.
Crowdfunding is never an easy task for anyone. Whether you’re a large brand or a new product company, it can be difficult conjuring up the funds for a specific cause. Crowdfunding, at its core, is asking for donations on the internet from people you both know and don’t know. You have a goal with a time-sensitive deadline. If it’s not met, it can be taken down. And sometimes it can be tough getting the word out in the first place. Cue Kickstarter campaigns.
Kickstarter campaigns are designed to raise funds for various reasons. Sometimes, they are used for (PSAs) public service announcements by larger companies, creative projects, business ventures, or good causes by the community at large. Now, when it really comes to driving home a message, Kickstarter videos play a significant role in grabbing people’s attention. There is a significantly higher chance of receiving funding when a campaign introduces video. They function as most corporate videos do: they let people know who you are, they explain or explore the idea (or story behind it), and they give back to the audience a chance to feel they are contributors to the future of your brand, cause, or initiative. They want to connect to something before the commit to it. They want to feel as though their hard-earned money is being well spent. Believe it or not, people actually do want to invest themselves into something – whether it is time, money, or supporting something positive.
When it comes to creating conceptual ideas for Kickstarter video campaigns, really think critically about who you are. How passionate are you about this project or initiative, and what is the best way to convey this passion to the masses?
Your Kickstarter should also be transparent; clue people in on what you’re doing, why you’re doing it (or why it’s necessary), and the exact steps you intend on taking in order to achieve that very tangible goal. Back up your content with facts and statistics. Use still images if you have to. Create a compelling script for on camera or voiceover that will prompt people to take action.
Speaking of action, don’t forget to make a call-to-action. This is essential to your video and needs to be done as soon as possible. While not preachy, you must create a sense of urgency that will lead others to want to help you within a tight timeframe.
Here at Key West Video, we work with all types of clients to create strong, effective, successful, and compelling Kickstarter videos. For more information about the services we provide, visit our website today.
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