Like anything in life, there are rules.
And sometimes rules have to be broken in order to change.
The only thing is, one must first know the rules in order to break them. After all, that is how you promote change. There is a myriad of ways to create corporate video, but companies often stick to tried and true methods of communication. They sometimes don’t even realize that even though they are creating new content ideas, they are still following traditional corporate video production rules and methods.
So what are the rules of corporate video?
Here we’ve identified a few ways in which corporate videos reiterate themselves.
It’s rare that you’ll find a corporate video that doesn’t directly address its viewers. Corporate videos are created primarily for a larger audience, so it only makes sense to acknowledge and speak directly to the public at large. Corporate videos, however, can be strategic in their creative content by purposely not addressing their audience, forcing them to lean in.
The most important objective of a corporate video is to convey some sort of informative message. Be it in-house, for the public, or everyone in between, a strong corporate video provides valuable information on how a product or service works. This is the golden rule of corporate video.
Call to Action
Lastly, corporate videos should include a call to action. After all, the main objective is to generate a profit. What would be the point in communicating all that information for the public to simply sit with. They know who you are, have briefly familiarized themselves with your product or service, and now need to be told what to do. Give them a call to action! Or don’t, and leave it up to them to decide by ending your video on an ambiguous question.
Here at Key West Video, we work directly with our clients to ensure they are aware of the rules of corporate video making so that they are able to transcend or break them. For more information about the services we provide, visit our website today!
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