Corporate Video: Why Lighting Matters So Much

Don’t believe what they tell you – lighting is everything.

Despite what you may have thought, lighting can make or break your corporate video. You, a consumer of media (and probable selfie-taker), should know the importance of good lighting. It highlights our best facial features. It hides our loathed imperfections. It complements who we are…well, at least aesthetically.

Key Light

A key light is your main source of light. Assuming you’re doing an interview (or something to that effect requiring the use of a static subject on camera), you will need a strong light to pick up your interviewee. Many camera operators and cinematographers will state that the best area to place the light is roughly 45 degrees either side of the camera. However, because it is such a strong light, it will undoubtedly cause facial shadowing. Key lights must be counter-balanced with other lights, such as the following:

Fill Light

Placed on the opposite side of the key light, the fill light is also situated roughly 45 degrees from the camera. While sometimes it is impossible to eradicate all traces of facial shadowing, fill lights serve to eliminate as much shadowing as possible.

Back Light

This is the light that goes, well, at the back. Slated to light your subject from the rear, it is intended to help your subject stand out from the background. It is all too easy for your on-camera talent to become a ‘part of the background’, making it imperative that he or she doesn’t disappear into the scenery.

Diffused and Direct Light

For dramatic effect, direct light is the best way to go. More often than not, many corporate clients find that diffused light – light that requires a gel or diffuser – is the best way to go for informational and training videos, as well as interviews. Gels and diffusers reflect a softer, less harsh light on the subject.

Here at Key West Video we offer exceptional full videography services – including lighting. For more information on our services, visit our website here!

Like this post? Comment or Share Below!

The post Corporate Video: Why Lighting Matters So Much appeared first on Corporate Video Blog.