Marketing Strategies and Memes in the Corporate World

Corporate companies have been known to hop onto popular trends when creating a new marketing strategy. But what about memes?

Memes have become a huge part of our Millennial culture. We’ve seen more companies go to greater lengths to reach younger audiences. Now with the influence of memes, it’s hard to say whether these internet mimicries will infiltrate the corporate marketing world.

In case you were wondering what a meme is, it functions as a popular element of our culture or behaviour that’s passed along from one person to another.

In our current social media age, Internet memes have done just that, often reflecting popular trends, news, and nostalgic references.

Here we’ve compiled a list of things to consider when deliberating if you should use memes.

Audience

You’ve heard us talk about the importance of knowing your audience before, but here’s another reminder. If you’re still reading this, your target audience is probably Generation Y and younger. Knowing your audience then becomes a bit more strategic; you’re no longer targeting an age group, you’re targeting people based on their interests. Sports fans. Music fans of multiple genres. Fandoms of various shows and movies. The whole shebang. Make sure you understand who you’re speaking to.

Social Media Trends

When it comes to memes, timing is of utmost importance. Unless your meme content is strong (or memorable enough) to stand alone, memes are almost always made right after a popular event. Twitter is infamous for using the popular ‘Crying Jordan’ meme for sports events and awards shows. More specifically, it’s often photoshopped onto the face of someone who’s experienced a loss of some degree.

For example, when the Golden State Warriors lost to the Cleveland Cavaliers in the 2016 NBA Finals, the Crying Jordan meme was instantaneously photoshopped onto Steph Curry’s body and spread across the Twitterverse.

Photo via sportige.com

Relevance

Nothing screams embarrassing more than an outdated meme. The content must be relevant. The subject of your meme should be easily recognizable by a multitude of people. Only then will it resonate and spread. Memes are most effective when they reflect current or recent events and go viral through social media.

Here at Key West Video we create fun, ‘memeable’ content on demand. For more on our services, visit our website today!

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Should You Use A Short Film For Your Marketing Campaign?

A short film or a short video? Let’s first take a look at some of the differences between the two when marketing your company’s brand.

A lot of companies are moving towards creating marketable online content. More often than not, shorter video content is readily available, likable, and shareable. They get users to comment on videos that speak to them on multiple levels. This means that content appeals to their ethos.

A lot of our clients find themselves questioning whether or not they should do a short film or short video. Here we highlight some of the key differences between the two:

Short Film

Short films – unless experimental – often follow a narrative. Whether it’s live-action, animation, narration or character-driven, short films are told from a specific perspective. A short film is structured to follow a character through different events. Camera shots and angles are framed to help shape the story.

They also tell a story for a particular audience. There’s a reason why short film festivals ask video submissions to choose a category. Audiences have interests in specific genres more so than others.

Short Video

While short videos don’t always tell a story, they do send a message. Short videos are created with the intentions of promoting a product, service or brand. Depending on the type of reach a company wants to have, they can structure their short film to send out a particular message curated for their consumers.

Apple masterfully created a video for its swift, tech-savvy customers. Watch how the company flawlessly echoes Apple principles while marketing to a youthful audience:

They also must reach a particular audience. Depending on the product or service (and also dependent on the company), a client may create short video content to be shared on certain platforms. A specific platform means reaching out to a particular demographic based on their age, gender, socio-economic background, and any other relevant factors.

Here at Key West Video, we create both short films and short videos. By working alongside our clients, we work with you to create the best possible content to expand your reach. Check out our portfolio and contact us today!

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