Should Facebook Give Up on Camera Apps?

For the past four years, Facebook has desperately tried to stay ahead of the game with new camera apps for its users. Time and time again, they’ve proven to be not so successful.

In a recent article by the Wall Street Journal, Facebook is reportedly rolling out a new camera app specific to its almost 2 billion users. The camera app will run similarly to Snapchat’s format. When users open the app, it will automatically load to a camera setting. One suggested feature is to allow users to live stream through their cameras.

But why?

Well, one reason may be that Facebook users are becoming increasingly passive on Facebook. According to the report, users may check in to the app multiple times a day, but are posting less and less about their personal lives through status updates, photos or videos.

This isn’t the first time that Facebook has attempted to create a camera-like app for its users. In 2012, Facebook released ‘Facebook Camera‘, an app similar to Instagram that allowed users to share photos.

Later that year, it introduced Poke, an app that “poked” users by sending them photos, videos or messages. Extremely similar to Snapchat, “pokes” lasted for 1, 3, 5 or 10 seconds. Needless to say, the app didn’t last long.

In 2014, Facebook accidentally pre-launched Slingshot, yet another attempt to oust Snapchat. Slingshot was meant to promote interaction among its users. Users could send messages to each other of up to 15 seconds.  The catch? Well, in order for the recipient to open another user’s message, he or she would be required to respond with an image or video of their own to unlock the message. Users didn’t need a Facebook account to actually use the app. Facebook got rid of the app sometime in 2015.

Facebook’s last video attempt came in 2015 with Riff, an app that let users add their own video on top of friends’ original videos. There was no limit to the amount of videos that could be tacked onto an existing video, making the video entries almost endless.

You’d think that after four attempts, Facebook would call it quits. But who knows? Maybe fifth time’s a charm.

We at Key West Video believe in staying up to date with new social media trends, video production practises and innovative technology. Visit our website and contact us for a quote today!

 

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The post Should Facebook Give Up on Camera Apps? appeared first on Corporate Video Blog.

Should Facebook Give Up on Camera Apps?

For the past four years, Facebook has desperately tried to stay ahead of the game with new camera apps for its users. Time and time again, they’ve proven to be not so successful.

In a recent article by the Wall Street Journal, Facebook is reportedly rolling out a new camera app specific to its almost 2 billion users. The camera app will run similarly to Snapchat’s format. When users open the app, it will automatically load to a camera setting. One suggested feature is to allow users to live stream through their cameras.

But why?

Well, one reason may be that Facebook users are becoming increasingly passive on Facebook. According to the report, users may check in to the app multiple times a day, but are posting less and less about their personal lives through status updates, photos or videos.

This isn’t the first time that Facebook has attempted to create a camera-like app for its users. In 2012, Facebook released ‘Facebook Camera‘, an app similar to Instagram that allowed users to share photos.

Later that year, it introduced Poke, an app that “poked” users by sending them photos, videos or messages. Extremely similar to Snapchat, “pokes” lasted for 1, 3, 5 or 10 seconds. Needless to say, the app didn’t last long.

In 2014, Facebook accidentally pre-launched Slingshot, yet another attempt to oust Snapchat. Slingshot was meant to promote interaction among its users. Users could send messages to each other of up to 15 seconds.  The catch? Well, in order for the recipient to open another user’s message, he or she would be required to respond with an image or video of their own to unlock the message. Users didn’t need a Facebook account to actually use the app. Facebook got rid of the app sometime in 2015.

Facebook’s last video attempt came in 2015 with Riff, an app that let users add their own video on top of friends’ original videos. There was no limit to the amount of videos that could be tacked onto an existing video, making the video entries almost endless.

You’d think that after four attempts, Facebook would call it quits. But who knows? Maybe fifth time’s a charm.

We at Key West Video believe in staying up to date with new social media trends, video production practises and innovative technology. Visit our website and contact us for a quote today!

 

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The post Should Facebook Give Up on Camera Apps? appeared first on Corporate Video Blog.

Why Location Scouting Is So Important

People often underestimate the importance of location scouting. Finding the right location for a shoot is as imperative to the pre-production as it is to the final product.

When it comes to any sort of video – be it for corporate or creative purposes – one thing that must be solidified before shooting is location.

Location is where the overall aesthetic of your video will come from. It’s what will set the tone for your video and provide depth in your shots.

In the past, we’ve talked about the benefits one of the services we provide: location consultation. One obvious upside to location scouting is preparation. Clearing a location prior to shooting not only gives you an idea for how you can frame specific shots, but also prepares you when you’ll need to bring along equipment.

For example, if it’s an outdoor shoot, you’ll be able to decide what lighting you’ll need based on where you’d be shooting and what time of day. This saves time, effort and possibly even money when you’re able to plan.

Another benefit of location scouting is sound. If the shoot is heavily reliant on sound, it’s important to decide what the noise levels will be at the time of the shoot. If it’s in a loud industrial area, a mid-day shoot is not ideal. On the flip-side, if a corporate company requires a recording of ambiance, then that could work. Production and corporate companies need to work together to decide the specific sound needed before shooting.

One last – but major – thing to consider is your location perimeters. Both distance and space are incredibly important when determining a location. After all, you’ll need a lot of “wiggle room” to set up your camera, audio and lighting equipment. You’ll still need adequate room to get your shot without any interferences. Distance is also another thing to consider when location setting – especially when there are multiple locations involved. It’s a no-brainer that distance and time should be accounted for in a multi-day shoot.

This article displays Game of Thrones’ on-set location in the beautiful country of Croatia. We can only imagine how long it took to find the perfect King’s Landing.

Here at Key West Video, we have done a location consultation with many of our clients. For more on what services we offer, check out our website.

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