Making Of Videos: The Thing To Do?

Are ‘Making of’ Videos as Important as the Video Itself?

We’ve all watched them, ‘behind the scenes’ or ‘making of’ videos as they are often referred as. As a society we have always been fascinated with the production of films. That is why producers have realized the importance of these type of videos which showcase the elaborate processes that go on in the background. The make-up, props, costumes, custom sets, animation, choreography and all around visual allure. But what really do these videos do other than provide additional content for the viewer to take in? Do they have an importance beyond playing second fiddle to the developed project itself?

Going through Viral Blog and it’s top choices for viral videos in it’s Viral Friday posting, I stumbled upon Air France’s new corporate video, ‘France is in the air’. An obvious play on the well known line ‘Love is in the air’, the video is a playful piece showcasing beautiful people, a beautiful set and a beautiful concept.

As I watched the video I thought about how simple yet cute of a concept it was, but nothing about it truly blew me away. Going to YouTube next to get my dose of other popular videos, there on the front page under the recommended section, was the video seen below, ‘Air France – Making of film France is in the air’.

Here is the behind the scenes ‘making of’ the Air France video.

It made me start to think. Was the making of video more interesting than the promotional video itself? And for me, it really was. Seeing how all of the different elements of the production came together was fascinating. Specifically in regards to the beautiful sets and the elaborate choreography.

Making of videos give the production team the ability to showcase not only all of the hard work that went into the production, but also the creativity behind the concept. It is also a way to shine a light on the individuals doing the work behind the scenes. And some may think it provides viewers with too much information, and maybe makes the original video loose it’s magic or luster. But to that I say we live in a world where everything is accessible at our fingertips. Understanding how big budget film making works isn’t a mystery. Being able to see it up close and personal as with the above video, I think only enhances the cool factor of the original video.

So from my perspective making of videos are important in their own right. They can sometimes even be cooler than the video the making of video is showcasing.

What do you think? Have you seen any other spectacular making of videos? Connect with us on any of our many social media channels. We’d love to chat!

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Old Spice Commercial: Behind the Scenes

Ever Wonder, How Do They Do That? Let’s Take a Look Behind The Scenes Footage From an Old Spice Commercial to Find Out!

Old Spice rocked back into the modern age, with their now infamous “The Man Your Man Could Smell Like” commercials in 2010. The ad agency Wieden+Kennedy were the masterminds behind this devilishly clever advertisement. The ads targeted female purchasers, who were shown to be the decision makers when it came to buying hygiene products for their male counterparts.

The initial commercial was an instant success. As the title implies, the copy poked at the fact that anything is possible… just as long as your man smells like Old Spice. The concept was simple, clever, and reached into every woman’s fantasy. If you have been living under a rock and have yet to see it, check it out below.

Senior social media and marketing manager for Cisco Systems, Tim Washer once stated,

“Humor, when executed properly, helps cut through the noise and helps you stand out. If you can make someone laugh, there is an emotional connection with them. And anything you say beyond that is going to be more meaningful.”

There are many elements that made this commercial, and all the others made in a similar vein to come, as popular as they are. Arguably, in addition to the handsome actor who stars in all of the ad spots, the great direction provided by Tom Kuntz, and of course the concept itself which can make even the most cold-hearted grinch laugh, it is most importantly the way it was flawlessly executed, which make the advertisement such a masterpiece.

After the success of the original spot, and the subsequent ones to follow, the team who created these ads allowed us to go behind the scenes in one of their shoots. In another stroke of genius, they allowed viewers to really understand just how they were able to pull off their hilarious, and very technical commercial. In the video below you will be given a behind the scenes glimpse into the set, the crew, and the way that it was all pulled together.

http://www.wimp.com/behindscenes/

This was a great technique to allow viewers behind the scenes, to see how it was all created. It gives audiences a sense of importance and privilege in order to be allowed to view their secret formula for success. In addition, Old Spice went even further asking viewers to provide questions for the star of these commercials, in which he then responded with a series of youtube videos furthering the brands reach. Stan Schroeder from Mashable wrote,

“His answers were a key mix of coolness and the stuff Internet memes are made of. The actual brand — Old Spice — was never shoved down viewers’ throats. Most importantly, all of it was incredibly fun to watch.”

And that is the key to the success of these videos, and the brands overall marketing strategy.

Old Spice Commercial: Behind the Scenes