Case Study: Branch Yoga & Wellness

The Key West Video team worked with Branch Yoga & Wellness to create this dynamic and informative company profile video that showcased their business and services.

Branch Yoga & Wellness were the lucky winners of our company profile video contest at last year’s Small Business Forum that took place on October 23, 2014 at the Metro Toronto Convention Centre.

The video begins with b-roll showcasing Branch Yoga’s services before a quick snippet/intro from co-owners Marlene Sammy and Karey Emmett. This helps to quickly establish what Branch Yoga offers their clients and helps to build a personal connection right from the beginning. The co-owners then go on to discuss the various services they offer, complementing the narration with b-roll footage of their clients and services in action.

Next, the video transitions to Branch Yoga’s instructors and teachers, illustrating the variety of services being offered, the various levels, and the teaching types available. Once again, the narration and testimonials are juxtaposed with related b-roll of the classes and (pretty cool) equipment being used, such as aerial yoga.

The video includes testimonials from Branch Yoga’s very own clients. This is proven to be an incredibly useful technique to incorporate into company profile videos. If you are able to let your clients speak for your business, choose this option. Other clients are more likely to listen to the opinions of your current clients rather than you as a business owner – think of how online reviews work. These client testimonials help to discuss not only the products and services you offer, but also your business’ atmosphere. And for this particular business, it is important to showcase the environment within Branch Yoga & Wellness.

Throughout the video, Key West incorporated a great deal of varying b-roll to illustrate the various classes and made use of dynamic editing techniques to improve the aesthetics of the company profile.

Try Branch Yoga’s Aerial Yoga Classes

Finally, the video ends with the all important call to action – attend a Branch yoga class, visit the website, or find them on Facebook.

Looking for a company profile video to showcase your business? Contact Key West today!

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Case Study: Branch Yoga & Wellness

Company Profile Video Production

A company profile video is an excellent way to showcase your business, facilities, and employees. It can be used as an effective tool for everything from promotion and marketing to human resources.

Instead of pushing your potential clients and employees to peruse your website’s text and photos for information about your company, why not show them what you’re all about by producing an upbeat, engaging, and informative company profile video?

The video montage above features some of our recent company profile videos. If you’d like to see more, you can always check out our YouTube channel. There you can find several examples of completed projects and much more.

A company profile video way can be an effective means of conveying your workplace atmosphere by showcasing employee and client interactions. You can display anything from customer satisfaction to workplace amenities, or any other aspects you’re interested in illustrating – the possibilities are endless.

Include interviews within your company profile videos to generate a personal connection.

Company profile videos that include interviews are beneficial since they provide the viewer with insight into the employees and their views. Consider snippets from different employees with varying responsibilities within your company – this can achieve produce a well-rounded image of your business and what exactly your staff have to offer.

Put your best foot forward! Got a fun workplace? Why not show it off?

Including “fun” shots, such as employees joking or having fun, as just as important to your company profile video when portraying a welcoming and light workplace environment. Consider including some candid interaction or footage of your employees during downtime.

Finding it difficult to succinctly explain exactly what it is you do and what your business has to offer? Consider an exciting and upbeat company profile video that not only conveys all of the necessary information, but also informs the viewer. Contact us here at Keywest for your future video production needs!

Company Profile Video Production