Why Interactive Video is the Future in Media

Interactive video has made its claim in the market by bridging the gap in live-action and animation.

At its core, interactive video allows users to engage with video content. It has become abundantly clear in past research that we are more engaged by visual images over print. Interactive video has found a way to surpass the visual medium by actively engaging participants in an experience they won’t forget.

Video marketing has solidified what many have been hypothesizing for years; that users are more inclined to be drawn to visuals more so than audio or text. And now with the influx of interaction online, content creators have found a way to actively engage their audiences.

In order to ensure successful interaction, one obvious method is to cater to your audience. By studying your audience’s analytics (e.g. online habits or demographic), it’s easy to tailor what sort of interaction to create. For example, is your product aimed at children or stay at home moms? What are their viewing habits? Where in the world are they located?

Based off of this, it becomes easier to decide on how your consumers will interact with your brand. In the above example, we used children. The next step would be deciding specifically on how to tap into that audience. When catering to children, perhaps you can feature child-like animations. This approach would look a lot different for stay-at-home mothers.

Interactive video also makes it easier to help your audience understand your brand. Potential clients get a deeper insight as to how your product or service works, how dedicated you are to making the best quality possible, and ultimately who or what you are.

And it doesn’t need to be highly technical. YouTube caught on to a soon-to-be popular marketing trends and created an easy marketing model. By rolling out YouTube Annotations, they created a simple, yet effective way to link to off-site websites.

Here at Key West Video, we specialize in staying on top of the latest in video production. Contact us for a quote today.

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Interactive Video for Marketing

Interactive video is gradually becoming the future of marketing with video. It allows customers to engage in an on-demand fashion while providing highly accurate data about their video experience.

Interactive Video for Marketing

What is Interactive Video?

#InteractiveVideo can take many forms. The simplest explanation is a #DigitalVideo that supports user interaction through gestures, voice, touch, and clicks. Users can interact inside the video itself by playing with game-like experiences, filling out forms, or following along with interactive tutorials.

But interactive video can be many things. Interactive video can be shoppable, allowing the user to make purchases within the video; it can be educational, enabling the user to follow a tutorial or complete an HR training; it can be used for marketing, capturing customers’ attention by offering choices; or it can simply act as a source of entertainment, driving deeper engagement through branching video and microsites.

Interactive Video for Marketing

Interactive video allows the customer to take charge of what it is they are watching. By using interactive video, your customers can control the way in which they consume your marketing content. This in turn allows you to offer them a customized and personalized method of engaging that also allows them to obtain the information they’re looking for faster. Interactive video allows viewers to make selections based on their interests, thereby providing you with data on what it is they are most interested in, as well as how you can get them to the most relevant information.

Many interactive video tools incorporate a variety of different elements and story paths so as to provide the viewer with a different experience each time. If interesting enough, customers will tend to engage with the interactive video on more than one occasion so as to view different outcomes and experiment with different story paths. In this fashion, an interactive video experience can be an excellent way to promote your brand/product through word of mouth. Those who have a good engaging experience with your interactive video tool are more likely to share it with others.

What good is an excellent marketing tool if it cannot provide you with data? Interactive video allows you to view a more detailed path of your audience interaction that a normal online video would. Since there are different options and paths, interactive video can track exactly what your customers want to learn about and how it is they are going about obtaining this information. As viewers interact with the video, marketers can use their responses to accumulate information about audience interests, enabling them to follow-up with more relevant content going forward, and potentially even help inform the selling process.

Philips Interactive “Designed2Play” Video

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Interactive Video for Marketing