Wednesday, July 30, 2014

Case Study: aluCine Highlight Reel


aluCine 14th annual Latin Film + Media Arts Festival was back in April and Keywest was happy to create a highlight reel to showcase some of the event’s greatest moments and those involved!



Keywest created a video that showcased the festival’s events, participants, volunteers, and organizers. Our videographers captured footage of every major event and testimonials from the key players within the aluCine community. The festival featured #ShortFilms, media-arts exhibitions, performances, artist talks, industry panel discussions, and much more. This year’s focus shone a spotlight on Mexico’s vibrant culture showcasing Mexican best of #ContemporaryCinema and media. The Keywest team combined dynamic footage with interesting interviews and testimonials to create an intriguing #HighlightVideo that is sure you make you attend next year’s festival!


Keywest was proud to be one of the major sponsors for this year’s #aluCine festival – the event displayed excellence and innovation in contemporary Latin American film and new media works. The annual festival functions as a vital Canadian outlet for emerging and established Latin filmmakers living in Canada, Latin America and the diaspora, while the year-round screenings, symposiums and workshops promote the development of #LatinFilm and culture in #Toronto.


aluCine aluCine


For the last twenty years, aluCine has presented a panorama of challenging and unique #LatinAmericanFilms by #LatinoArtists living in Canada and abroad. As a Latin American media festival in Canada, aluCine facilitates a convergence of Northern and Southern aesthetic and cultural sensibilities, broadening common understandings of what it means to be Latino, both in Canada and internationally. aluCine seeks to keep the culture surrounding Latin short film alive and well, be it fiction, documentary, animation or experimental. aluCine is committed to functioning as an outlet for the Latino community as a whole while embracing our community’s extraordinary diversity.


Did you attend #aluCine2014? Let us know your thoughts!


Tuesday, July 29, 2014

Free-Them PSA Launch


Free-Them is an initiative that is dedicated to raising awareness and funds to abolish global human trafficking the modern slave trade.


A large part of their message is emphasizing that slavery is a contemporary issue. Not only does slavery still exist, but there are more people in slavery than ever before in history.


Free-Them is holding their 5th Annual Freedom Walk in downtown Toronto on September 27th.


Keywest Video has partnered with Free-Them to produce a PSA for the walk event. Free-Them founder, Shae Invidiata collaborated with our camera team to design a haunting visual that echoed one of Free-Them’s previous viral graphic campaigns.


This shoot involved a single camera setup and rotating actors. This presented a unique challenge when it came to editing the piece. Similar shots, or shots from the same angle, are often jarring when cut together. This challenge was addressed at every step of the production, to ensure that the transitions were smooth. A panning key light over the actors face, helped “bookend” each shot, preparing it for a transition. That, combined with practical fog on set, and some additional fog effects added in the editing process really helped free the shot from any visual “anchors” in the background, easing the progression from one shot to the next.


Another important aspect of this PSA is its unique colour correction. In corporate video production, colour correction is often used to help “normalize” a shot’s hues, white balance and saturation. In this case, it was used to accentuate the mood of the piece.


Free-Them colour correction Free-Them colour correction


As you can see in this side-by-side comparison, we wanted to make the image seem colder and darker. The blue hues are intended to give the audience a feeling that the character might be outside in the moonlight and the de-saturating the image helped to pull back the warm colours in the skin tones, giving it a more uniform tone. You can read more about dramatic colour theory for cinematographers at outside-hollywood.com.


You can find more information, or register for the walk in the event section of the #FreeThem website. The 5th Annual Freedom Walk (#FreedomWalk2014) is presented by the Fairmont Royal York and the walk itself starts at the Fairmont Royal York Toronto on September 27th.


Monday, July 28, 2014

Interactive Handheld Projectors

Handheld projectors are not a new invention by any means; however thanks to TouchPico, interactive handheld projectors are.


TouchPico Interactive Handheld Projectors TouchPico Interactive Handheld Projectors


TouchPico from TouchJet offers a new handheld projector that boasts the ability to turn any flat surface into an interactive screen.


The small, white hand-sized device comes with a pen-like stylus and takes a regular 854 x 480 pico-projector – capable of projecting up to an 80-inch image at 150 lumens – and loads Android 4.2 on it. One end of the pen-like stylus, which is not attached to the projector, has an infrared switcher. The projector includes an infrared camera, which means it can track the movement of the pen in front of TouchPico’s screen. This allows you to interact with any on-screen objects with taps and gestures. TouchPico also includes HDMI and audio out ports; its built-in Wi-Fi can be used with Android’s Screencast technology. The projector runs off standard AC power.


In addition, there’s an auto-calibration system which, after initial setup, can keep the touch and projection layers synchronized even if you move the projector closer or further away from the wall. It’ll even keep working if the projection is at an angle.


Touchscreen handheld projectors like TouchPico can have a multitude of uses, especially for the travelling businessperson. Many of us store a great deal of content on our smartphones and a portable interactive projection screen could save plenty of time when it comes to presentation preparation and setup.


In our experience, there have been several instances in which presentations have not quite gone smoothly due to technical glitches or device incompatibility. Devices such as the TouchPico can remedy such issues, as it is automatically compatible with your device and ready to go when you are.


Take a look at this TouchPico review:



Tell us what you think of interactive handheld projectors. Will they benefit you and your business?


Friday, July 25, 2014

Why Choose Stock Footage?

Stock footage is essentially video that can be used in more than one production. It is beneficial to filmmakers because it can occasionally save them from having to shoot new or challenging material.



Currently there are several popular websites that provide licensing services for stock images, video and music. There’s a wealth of digital media available which can be licensed for all kinds of commercial use; iStock and Pond5 are among the most popular.


This week, one of our videographers took some time to shoot a variety of stock footage in public locations around the Toronto area. This served two purposes: it provided us with a few obscure shots that we needed for a current project, and we could also make these clips available for purchase online. You can buy some of the shots seen in this video, and many more on Keywest Video’s Pond5 account.


When shooting stock footage it’s important to consider the fact that you don’t know where the clip will end up. Since you don’t know what shot will be cut beside it, static frames and close-ups help separate the subject from its environment. This makes it easier for a potential editor to blend a stock image into their other material as seamlessly as possible.


That being said, static doesn’t mean it can’t be interesting. Use of dynamic photographic techniques such as time-lapse and extreme shutter speeds can make seemingly mundane objects look far more interesting. For example, in our vlog post this week you’ll see a waterfall fade from a slow shutter speed into an extremely fast shutter speed, virtually eliminating the motion blur. You can learn more about shutter speed techniques for digital video on cameradojo.com.


Stock Footage - Waterfall Shutter Speed Stock Footage – Shutter Speed


If you are putting together any type of video production, don’t forget about #StockFootage resources. Stock footage can add that finishing touch to your project and it can be extremely economical. After all, why should you go shoot two polar bears wrestling in slow motion yourself when there is a perfectly good piece of footage for sale already?


Wednesday, July 23, 2014

How To Be A Good Boss

Being the boss of a company has great rewards, but also can be very difficult. How to be a good boss is about being a team player and being human.


How To Be A Good Boss - Corporate Video Production Toronto How to be a good boss? Let your employees do what you hired them for.


You might be the owner of a company and are asking yourself how to be a good boss.  In the last couple of years Keywest has gone through many great changes.  We are busier and bigger than ever, and we keep striving to reach new heights.  A lot of the things we have been able to achieve is because of the great team we have.  Each member of the Keywest team have their specific role and skill set, and are always trying to find ways to improve and do more to make what we do the best it can be.


How I run my business


I tend to run Keywest in a way where I have certain criteria to be followed, and lists upon lists of things to do that I give to each member of the team to implement.  Once a given task is in their court, I expect my team to be able to do their job and they usually have free reign.  I trust them, and that is what is key to getting an employee to enjoy their job, and to want to do their best.  Knowing they are free to make decisions based on their skill set and experience without someone always hounding them allows for them to feel sure about themselves and the work they do.  How to be a good boss isn’t about actually bossing someone around.  It’s about letting your team roll with what you give them and creating something great.


Open Dialogue and Performance Reviews


I speak open and honestly with my employees.  I find it’s a very important ability to have when wanting to know how to be a good boss.  If an employee is outstanding, they know how I feel.  They know that I think they’re great.  If there are issues with an employee; whether big or small, I have semi-regular performance reviews to bring up those issues, and to discuss why these issues are happening, or to try to figure out ways to curb these issues.  I’m all about making Keywest run smoothly and efficiently, and anything we can improve for each employee goes a long way. My team knows that they can speak to me about anything whatsoever regarding their job or their personal life, and that I will always listen to them, and take their needs into account as best I can.


My Performance


The performance reviews I hold for my team, are not one sided.  I ask each employee to measure my performance as well.  I want to know if they think I’m doing a good job running the company, handling certain situations, and talking to them about any issues that come up.  I want to know if they think what I discuss with them is crazy and that I’m out of my mind, or if they agree with me, and we see eye to eye.  They know that they can speak freely, and that I listen.  I want to know if I’m the only one who thinks something, or if there is consensus.  I want this feedback because certain decisions that need to be made can’t just be made with only my opinion.  I need to know what various members of my team are thinking. Even if I think my way is the right way, I want them to have the ability to convince me it’s not, and sometimes they do convince me.  I am always learning how to be a good boss, it’s not something that you are; it’s an evolving process.  Just like the company I need to grow and adapt in the way I do things as well.


The Burden


I love my job and my business.  I love working with my team to try to make something great, and I love brainstorming to keep making things better.  The one thing I’ve learned about myself and the duties that come with owning your own business is that there are two aspects of my job I don’t enjoy.


The first aspect: The hardest realization for me when I became owner of Keywest is that if things get tough and I’ve exhausted every avenue to cut costs and save money, that I know it has to come down to possibly letting someone go.  There are always ups and downs, and I don’t like or want this aspect of my job.  I have no joy in having a hand in someones life to this degree.  I love being able to hire someone and to be able to give someone money, but taking it away from someone and knowing that I’ve just made someones life more difficult is a burden that haunts me.  I try to avoid this aspect of my job as best I can.  I work very hard to make sure my team is working very hard, and that they become indispensable to me so that I need them no matter the cost, and I will move mountains to make things work; whether they know it or not.


The second aspect:  each of my employees is different.  I handle each differently.  They all have their personal lives that dictate their needs and wants, and that can affect their work, or vice versa.  I believe my team knows that no matter what happens day to day at work, that they can count on my personally to be there for them as a friend.  I’m not insensitive to the needs of a member of my team needing a raise to support a family.  I might not be able to do what they want, but they know that I will try to get there for them.


I know an owner of another company that had their number one employee come down with medical issues, and instead of treating this employee with respect and showing that he valued them, he instead tried to find ways not to pay this employee.  This employee is someone who put many many hours into their job because they wanted it to succeed.  But the new owner has no clue what he’s doing, and he lost this employee because of the sneaky deeds he tried to do.


In my case, I have an employee with medical issues, and we have worked together in finding the best solutions to accommodate her needs, and that of Keywest’s.  Not once have I ever tried to figure out a way not to pay her.  Instead I gave her a raise because when she does the work required of her, it’s done right and it also helps her to be able to pay for her medication.  I’m not trying to toot my own horn and say how great I am by stating this, I’m just wanting to point out the difference between a good boss, and a bad boss.  If you show your team you care, and are willing to do what it takes for them, then they will do what it takes for you.


The Reward


We all work very hard at Keywest.  We don’t stop.  I try to make our work environment a fun place to be.  Sometimes things get very serious, but most of the time everyone enjoys coming into work every day and doing what we do.  I want all of us to succeed because I want to be able to take care of my team as best I can.  I don’t look at everyone just as my employees or even friends, I look at them as if they are my own children, and I want the best for them, and I want them to achieve great things.  Even if they decide to up and flee the coop and try their hand at something else, I want them to succeed wherever it is they end up, and most of my employees know that just because they leave for whatever reason, they know there is always a job waiting for them if they wish to return.


The Future


I hope I’ve been able to give some sort of useful information in how to be a good boss.  I tend to ramble when I’ve got things on my mind, and that tends to happen when things are really busy.  Keywest is really busy.  Busy is good.  With new adventures happening soon, and for those surprises that have yet to arrive, I will continue to be the best boss I can be by listening to my team, and by being there for them.  The company is prosperous when everyone knows their voice is heard, they are trusted and taken care of. This is how to be a good boss.


I feel like I’m back in school and just wrote an essay.  This is why I get my team to usually write the blog posts. I feel like I need a nap now.  If you want to learn more about me, and would like to contact me with any questions, please feel free to add me on LinkedIn.  If you have any tips or questions on how to be a good boss I’d love to hear from you.


 


Tuesday, July 22, 2014

Netflix Tests Privacy Mode

Netflix is testing a new privacy mode to help save you from your embarrassing viewing habits, and keep your guilty viewing pleasures a secret.


Netflix Tests out Privacy Mode Netflix Tests out Privacy Mode


The streaming television giant Netflix knows that sometimes you cave and make some horrible late night movie watching decisions… and they’re trying to save you from living with your bad choices for weeks on end.


Netflix is finally testing a privacy mode that will let you keep your guilty viewing pleasures forever a secret. The feature allows you to hide your viewing history from whomever you share your account with and saving you from those embarrassing “suggested titles” that constantly remind you of your horrible viewing habits.


The privacy feature allows users to hide a movie or TV show from their viewing history, recommendations, and social media.


A Netflix spokesperson confirmed the news in a statement, saying, “At Netfilx we continuously test new things. In this case, we are testing a new feature in which a user watching a TV show can choose to view in ‘Privacy Mode’. Choosing that option means the [programme] will not appear in your viewing activity log, nor will it be used to determine recommendations about what you should watch in the future.”


Netflix has yet to say whether the private mode will become a permanent feature, with the firm telling Gigaom, “We may not ever offer it generally.” However, Netflix has said that it will test it in different territories across the globe.


The feature is being tested across all of Netflix’s markets, and tests could go on for a few months, but not every user will have access to it. Cliff Edwards, the company’s new director of corporate communications and technology, said that a general roll-out will very much depend on how the feature performs in these tests. “We may not ever offer it generally,” he cautioned.


What do you think of #Netflix launching its new #PrivacyMode? Will you finally be able to watch those horrible b-movies guilt-free?


Monday, July 21, 2014

Weird Al Yankovic’s “Mandatory Fun”

Weird Al Yankovic released his latest album, entitled “Mandatory Fun”, on July 15. As promotion for the album, he has released eight music videos over eight days. Take a look!


Weird Al Yankovic Weird Al Yankovic’s Mandatory Fun


Three decades after his song-parody debut, Weird Al Yankovic is on track to have his first-ever No. 1 album. The final sales numbers won’t be released until later this week, but Billboard magazine has him neck-and-neck with Jason Mraz for the top spot.


Mandatory Fun is a witty and hilarious album that parodies some of today’s biggest hits. In typical Weird Al style, the videos are eclectic and entertaining (and some are also packed to the brim with some pretty hilarious comedians you might recognize).


Titles include “Word Crimes” (Robin’s Thicke’s “Blurred Lines”), “Tacky” (Pharrell’s “Happy”), “Foil” (Lorde’s “Royals”), and “Handy” (Iggy Azalea’s “Fancy”)… just to name a few. Yankovic has released one video per day since dropping the album on July 15th.


Never heard of Weird Al Yankovic? Yankovic released his first album in 1983, just two years after the dawn of MTV. Like so many new artists back then, he used the new medium to his advantage. “MTV was a big part in how I would advertise my albums,” he says. Teenagers watched MTV religiously, so in addition to song parodies, Yankovic made shot-for-shot video spoofs to play off that obsessive familiarity.


Weird Al Yankovic Weird Al Yankovic


Our favourite #WeirdAlYankovic video from #MandatoryFun is “Word Crimes” which parodies Robin Thicke’s hit “Blurred Lines.”



Tell us what you think of Weird Al Yankovic’s latest album and #8Days8Videos :)