The post A #Teleprompter can be helpful if you’ve got a lengthy #script which you want to read to #camera, and they look pretty #cool too. #Canon #ProPrompter #CStand #Grip #Manfrotto #Studio #5dmarkiii #KinoFlo @kinoflolightingsystems @canoncanada @proprompert #RePost appeared first on Corporate Video Blog.
Corporate companies are swimming in a multitude of different ways they can find – and target – their audiences. We know – Millennials are a tough crowd to impress. We hate to break it to you, but once you have our attention, it gets even harder to keep us around.
According to Google, Millennials are like that stuck up popular kid from your math class whose skills include getting others to do his or her work for them.
Despite what people might think, many Millennials actually do have a strong work ethic, actually aren’t lazy, and can take direction. They also, apparently, aren’t as willing as they should be, are difficult to manage, and can be hard to retain.
So you can imagine a corporate company’s horror when they decide they’d like to launch a new product that caters to a younger audience.
In order to create a self-producing team of brand evangelists, companies must know what draws Millennials to different products or services in the first place.
One thing that companies conveniently forget is that the “Millennial” age group (roughly aged 18-34) is incredibly diverse. In fact, the term “Millennial” is a blanket term for a generic age range.
While our interests are strikingly different, there are some generational similarities that unite us.
The first thing companies should consider before making any #campaign arrangements is mobile accessibility. Is your product #mobile-friendly? Does it have a pleasing #design #aesthetic? Which downloadable apps are best to plug in your company’s ads? This will outline the potential success of your #market #outreach.
Remember we mentioned how diverse Millennials are? Well, first you must know if there is an existing #community to market to (read: know your audience). What would benefit a lot of companies is attention to #social groups. Millennials are most easily identified by their interests; that can mean people who are dedicated to social justice issues to those who take interests in photography to those who watch sci-fi. Millennials tend to gravitate towards social communities both on and offline. Once a company is able to find out what that is, the possibilities are endless.
By now, it’s a no-brainer that companies should be aiming to create relevant and engaging #products in order to service a constantly-evolving and demanding generation. If something is outdated it will undoubtedly go unnoticed. Remember: you’re reaching an audience who might have never known life without the internet. This doesn’t just mean their social presence is online; it means their entire way of communicating, solving problems, and connecting with others is there, too. If your product or service does not supplement this, reaching this demographic becomes that much more difficult.
By creating engaging content, you also create “brand evangelists”: self-perpetuating users who will market your brand by word of mouth and on your behalf . This always trumps traditional online marketing and has the potential to generate brand-loyalty.
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The post Catering to Millennials? Here’s How to Keep Their Attention appeared first on Corporate Video Blog.
We live in an age where a lot of the things we post online have the potential to go viral. This influences the way companies post, with some striving to make their content as “shareable” as possible.
Both memes and GIFs originated off the internet in the late 70s and early 80s. Evolutionary biologist Richard Dawkins coined the term “meme” in his book, ‘The Selfish Gene’ back in 1976. Originally, a meme was meant as an “an idea, behaviour or style that spreads from person to person within a culture”, but with the introduction of internet and pop culture, that would soon change.
Affectionately renamed “memevertising”, memes essentially are what advertising is supposed to be at its core: funny, smart, and aimed towards a specific audience.
Take, for example, this Dawson’s Creek meme that was geared towards the height of the 90s:
There’s a mutual understanding that happens between meme-maker and content-consumer. Memes rely on users to understand their referential material and share its #content.
#Corporate companies can benefit hugely off of “memeing” popular culture. Like #parody, memes serve to make a statement about #culture, popular ideas, or simply make us laugh. They are a great way to access a specific audience and, if done right, keep them.
However, with the increasing #popularity and accessibility of memes, it can be difficult to stand out from the crowd. Before, #advertisers would struggle to keep their retained #audiences, now #memevertisers find it difficult to penetrate that bubble to get an audience’s attention in the first place.
One of the reasons why memes are so successful is their reference material. Most people feel like they are “in” on a secret joke that is inclusive. You will have #brand evangelists who will spread the word to a like-minded audience and possible potential clients.
GIFs, in essence, are animated pictures.
GIFs are another popular way to emphasize subtleties in video that we don’t realize impact us. Popular on #subculture websites like #Tumblr and #Reddit, GIFs tap into an even more niche counterculture that requires real substance from content providers.
#Media outlets like #BuzzFeed are notorious for their use of memes and GIFs in their posts. They realized that our generation is less likely to read paragraphs of text post, and soon started incorporating GIFs. An animated bridge between image and video, GIFs literally “give life” to an otherwise dead text post.
They’re also great “calls to action”. Since they attract our eyes, marketers would benefit from using this platform to get their audience to do something.
Here at Key West Video, we create exceptional, GIF-worthy content. Contact us for a quote today!
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There are a few things to consider when mapping out elements for mobile #apps. And while most companies are competitively scurrying to create the next usable #app, it’s important to first take a step back and realize why you’re doing it.
First and foremost, what will it be used for: #promotion or #profit? Despite what many might think, there is a marginal difference in the app world, though they are interlinked.
Many companies seek to promote services through app #marketing. Consequentially, there are many components involved with app-making.
You should consider which #smartphone your #application would be best used on. Typically, #Apple users have a tendency to be more loyal to their #brand. The Apple Store also happens to generate 70% more in revenue than Google Play.
However, Android by far takes the lead in market share. Ultimately, it boils down to what your goals are with your app #development and what you and your #developers consider a success.
Creating a visually appealing #product with an attention-grabbing #design will undoubtedly increase the number of #downloads. You should assume that your app will be visible to your customers at all times. It will also serve as a direct marketing channel to your targeted audience. And that’s the goal, isn’t it?
It also solidifies your brand in the minds of its users. There are reasons why brands such as Facebook, #Twitter, #Instagram and #Snapchat are so recognizable to the point where a simple #badge will suffice; they are relevant to their #content users, easy to access, and by that accord, they are literally everywhere.
Apps also legitimize your #social #media presence. Not that a solid number of Facebook page likes or a “checked” Twitter account don’t validate your company, but an app is the final cherry on top when it comes to forward-thinking #marketing. It also shows you’re serious about staying up-to-date with your target market.
Recently, we were able to shoot footage for a new #music #app called Tuurnt.
We at Key West Video specialize in video production, which includes video for #mobile applications. Contact us for quote today!
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With #visual #storytelling #apps like #Vine, #Instagram and #Snapchat, the barriers that once barred commoners from creating #compelling content are now broken.
A large part of what makes social media so powerful is its ability to generate user participation. We are now in a realm where we can curate our own interests and change industries. After the massive success of Facebook and Twitter, other social media apps took note of the way we participate in our own virtual lives and began catering directly to us.
The main idea behind successful apps is to share, share, share. By letting your audience do the storytelling for themselves, it makes it easier for them to become the creators of their own stories.
While we’re not saying you need to become the next Twitter or Facebook, you do need to think about how current applications operate. How can you engage your audience? Do your customers feel like they have a say in what they want?
Another thing to consider is what outlet would be best to put your content out on. Though Snapchat recently became the third most popular app amongst Millennials, you may not want to put out disposable content. However, if you’re dedicated to consistency, this might not affect you. Certain brands have found that apps like Snapchat and Periscope are great ways to promote exclusivity by taking audiences “behind the scenes” with live content.
Vine is another fun way to put out 6 second spots with the potential to go viral.
Most companies would find Instagram to be ideal, given the 15-second range for video. Unlike Snapchat, it is permanent unless deleted by its user, making it easier to share on other social media platforms. And unlike Vine, it is, of course, longer.
It’s important to define what kind of story you’d like to tell before you choose your platform. Since time is limited, each millisecond of your content should serve a visual purpose. People underestimate how much can fit into a Vine post, or how long an Instagram video actually is.
Providing shareable content is key in creating a substantial online presence. You should aim for content that can gain you visibility. In fact, the more visual, the better. This can mean creating enticing thumbnails on Instagram with Youtube links in your bio page, for example.
Interested in creating great video for social media? We at Key West Video pride ourselves on making shareable content for all social media platforms.
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