The post #Lunch with @dbdayv from #DBAudio. #business #videoproduction #audioproduction #yorkdale appeared first on Corporate Video Blog.
Tuesday, August 30, 2016
"On April 12, 1980, #TerryFox dipped his artificial foot in the #AtlanticOcean off #StJohns, #Newfoundland, to begin his journey across #Canada in aid of cancer research." – ParksCananda.gc.ca #Mile0 #ParksCanada #CancerResearch #Photography #Canon #Canon6D #Monument #picoftheday #igmood #instawin #instagood
The post "On April 12, 1980, #TerryFox dipped his artificial foot in the #AtlanticOcean off #StJohns, #Newfoundland, to begin his journey across #Canada in aid of cancer research." – ParksCananda.gc.ca #Mile0 #ParksCanada #CancerResearch #Photography #Canon #Canon6D #Monument #picoftheday #igmood #instawin #instagood appeared first on Corporate Video Blog.
Monday, August 29, 2016
What You’ll Need To Make An Influential Corporate Video
Making an influential video that will leave a lasting impression on your target audience can be tough.
And making an influential video that will get your audience’s attention in the first place is half the battle.
Sometimes companies will outsource their corporate video production to experts (like us) who understand what it takes to create a successful, long-lasting corporate video.
Over the years, we’ve come to realize that there are a certain number of integral ingredients needed to create memorable content.
Here, we’ve compiled a list of some of the top things you’ll need to create an influential corporate video worth remembering:
Strong, Clear Message
It goes without saying that your message should be clear, strategic, and to the point. The last thing your company needs is an unclear video with a message your audience can’t understand. Ideally, a strong video will answer the five W’s (who, what, when, where, and why) along with how. By the end of your video, a potential customer (or anyone who interacts with your brand, for that matter) should have a well-rounded understanding of who you are, what you do, why they should care, and how they can invest into you.
Marketing Strategy
Before you even think about what to put into your corporate video, you need to create a solid marketing strategy. This includes creating a template on how you plan to maximize your reach. Who is your target audience? What are their virtual (or non-virtual) hangouts? Should you consider an app developer? What are their (online) habits? This will not only determine the type of content you create but also how you create it. By understanding your audience, you’ll be able to generate content catered specifically to them and potentially see a greater return on your investment.
High Production Value
Everything you do – from the products you offer to the services you provide – should be a reflection of your professionalism. An influential corporate video is no exception. With that being said, your video should have high production value. Gone are the days when 420p videos or SD would suffice. And now with the introduction of 4K resolution, it’s almost imperative to have at least 720p or 1080p videos as the bare minimum. Both the audio and lighting should be crisp and clear, and should reflect the tone of the video piece.
At Key West Video, we provide the best in corporate video production. For more information on the services we provide, visit our website and contact us for a quote today!
Like this post? Comment or Share Below!
The post What You’ll Need To Make An Influential Corporate Video appeared first on Corporate Video Blog.
Thursday, August 25, 2016
A Beginner’s Guide To Creating Perfect Video Tutorials
There are a plethora of good – and bad – video tutorials out there. How do you make yours stand out?
Ever thought about what it takes to make a great video tutorial? Here at Key West Video, a large part of our corporate video production consists of creating corporate video tutorials for our clients that their customers will remember.
There is a stigma that video tutorials are boring, dull, and lack excitement. One of our jobs as content creators is to bring any mundane thing to life. Whether it is auto parts, factory equipment or oil rigs, we aim to create compelling content that viewers will be able to learn from.
One of the first things to keep in mind when setting out to create a video tutorial is your audience. Will this tutorial be for the masses or will it be used for internal training purposes? Does it serve to educate and inform or sell a product? You will need to decide this before stepping behind the camera.
The Essentials
The next question to ask yourself is what the essential parts of the tutorial are. By identifying these, you will be able to better navigate how to go about capturing footage/b-roll efficiently, instead of aimlessly shooting shots that may not be used in the tutorial itself. One good way to prepare for this is by having an outline or script that will determine what needs to be shot to complement any applicable voiceover/narration.
The Length
Another thing to consider is the overall length of the video tutorial as this will determine the amount of content you’ll need. For example, if your intentions are to shoot a tutorial on how to use a product, you’ll need to decide on how much is too much information. Can an extra minute be shaved off with onscreen titles? Do you require that additional animation set? Try your best to avoid any unnecessary repetition in order to better retain your audience’s attention and your corporate dollar.
The Aesthetic
One last thing to take note of is the aesthetic. It’s easy for viewers to lose interest when information is constantly being thrown at them. In fact, our attention spans are now shorter than ever. Animation, interesting imagery, and even an engaging voiceovers are all ways one can create engaging video tutorials and simplify complex information in ways audiences can easily digest.
Here at Key West Video, we provide a plethora of video services including video tutorials, infomercials and much, much more. For more info on the services we provide, check out our website today!
Like this post? Comment or Share Below!
The post A Beginner’s Guide To Creating Perfect Video Tutorials appeared first on Corporate Video Blog.
Tuesday, August 23, 2016
Our Top 3 Animation Styles In Corporate Video Production
With so many animation styles out there, it can be difficult determining which one to go with – especially in corporate video.
And with all animation styles comes their own look.
At Key West Video, we offer a number of services – including animation. But sometimes our clients aren’t sure which ones best apply to their brand or product. Here we’ve compiled a list of some of the most popular animation styles we find ourselves using in our corporate video:
Whiteboard
Photo credit: Joseph.Morris via Foter.com / CC BY-ND
Whiteboard, one of the more popular animation styles, is the process of creating a story using drawings and storyboards with pictures on a white backdrop (or whiteboard). most often used in television, whiteboard can also be seen on internet video services such as YouTube or Vimeo, as well. It’s often used interchangeably with animated doodling or video scribing.
2D vector style animation
Photo credit: (AZ) via Foter.com / CC BY-NC-SA
2D vector style animation (also known as motion graphics) are another type of animation style that we use often. Using bitmaps and vector graphics, it is more suited for computer animation software such as Adobe After Effects, Photoshop, or Flash. As opposed to 3D (or three-dimensional) animation graphics, 2D vector style animations have a lesser appearance of depth. 2D also consists of flat animation as opposed to 3D, which has an extra dimension of ‘realism’ and sits on the z-axis. 2D animations are made by drawing each frame out.
Infographics
Photo credit: GEEKSTATS via Foter.com / CC BY-NC
Though many understand infographics as still images, they can actually be animated, as well. In a process similar to interactive video, infographics can be brought to life in Adobe’s After Effects software. Animated infographics are a fun, easy way to provide vital information to an audience. Here’s a simple guide on how to create basic infographics onscreen.
Here at Key West Video we provide the best in animation for video. For more information on the services we provide, visit our website today!
Like this post? Comment or Share Below!
The post Our Top 3 Animation Styles In Corporate Video Production appeared first on Corporate Video Blog.
Monday, August 22, 2016
Shooting an interview in #VernonBC this morning and the light is perfect! #VideoProduction #Photography #BritishColumbia #Vernon #Kelowna #KelownaBC #igmood #instagood
The Five Most Recent Trends in Video Production
Video production is always in a state of change. Staying on top of recent trends is the only way to remain relevant amidst fierce video competition.
At times, it can be hard to keep up with the constant fluidity in the video production world. Here we’ve identified some of the more popular recent trends that have helped us stay on top of our game.
360 video
Photo credit: fusion-of-horizons via Foter.com / CC BY
360 videos are videos that shoot surrounding areas simultaneously. In other words, this spherical camera is able to shoot a particular scene from all angles (aka 360 degrees) at the same time, making for a well-rounded, all-encompassing view. Here at Key West Video, we look for avant-garde technology that helps us stay on our toes with the latest trends.
VR/AR
Photo credit: AstroSamantha via Foter.com / CC BY
As we move further into the world of alternate reality, it’s clear that the future of video production lies in virtual reality (VR) and augmented reality (AR). With the use VR glasses/goggles, viewers can see [un]real versions of video content. Operating similarly to 3D glasses, VR goggles take users into an alternate world manipulated by their senses.
Interactive
Photo credit: Robin Hutton via Foter.com / CC BY-NC-ND
Interactive video, while not exactly the most recent trend, has taken the online video world by storm. With subjects inside the video being able to manipulate animated objects, interactive video has become one of the more popular options when it comes to creating corporate video.
Perfect for instructional video, infographs and charts, and tutorials, interactive video is an incredibly fun way to not only engage your audience but inform them, too.
We first saw glimpses of this when every brand from McDonald’s pop machines to bank ATM’s started using touchscreens
Animation
Photo credit: ▓▒░ TORLEY ░▒▓ via Foter.com / CC BY-SA
Without a doubt, animation is yet another popular recent trend in corporate video to really catch fire amongst the production company community. It offers a great opportunity for companies to develop a dynamic visual component to their corporate video, while including fun or visually appealing characters for a more enjoyable viewing experience.
At Key West Video, we make it our duty to stay on top of what’s trending in the video production industry. For more information on the services we provide, visit our website here.
Like this post? Comment or Share Below!
The post The Five Most Recent Trends in Video Production appeared first on Corporate Video Blog.
Subscribe to:
Posts (Atom)