Wednesday, February 26, 2014

Real Estate Video Production

Real estate videos can be extremely beneficial to those within the industry. Whether you’re looking to showcase a brokerage, an agent, or simply a listing, video is the best way to do so. Here’s a quick overview of how videos can help those within the #RealEstate industry:


Real Estate Video Production Real Estate Video Production


Being a real estate agent means that many consumers are forced to trust you with a large chunk of their hard earned wealth… this means that you have to be trustworthy. Studies have shown that people are more likely to like and trust people they have seen in person than people they have only spoken to on the phone or through email. Video can help you convey your personality and presence as a reliable and trustworthy real estate agent, thereby helping consumers get to know you before you’ve even met them.


We live in an age where everything is about speed, and the real estate industry is no exception to this. It’s faster to convey a message through video than it is through text… therefore people are more like to watch your real estate video than look through your real estate website or brochure. As consumers’ attention spans get smaller, it is crucial to grab (and hold) their attention immediately – video can help you do that.


Search engine optimization (SEO) is crucial to every business’ website, including those in the real estate industry. Video is 57% more likely to make it on the first page of Google than text alone. Video can be an excellent tool to get your real estate agents/listings/brokerages to the first page of Google and make sure that you’re seen before your competitors.


Real Estate Video Production Real Estate Video Production


Take a look at a real estate video that we’ve done in the past. Below is a consumer-targeted website video for a Century21 brokerage, modeled after the company’s existing “Smarter. Bolder. Faster.” campaign.



In essence, if used correctly by those in the real estate industry, video can be an excellent tool to get your message across faster and more convincingly than any other medium. Real estate videos can be an worthy investment for those in the industry and the cost can easily be justified by the benefits and opportunities for new business.

Need a real estate video for your agency, listing, or brokerage? Contact Keywest today!