Tuesday, February 18, 2014

Case Study: The Business Exchange

Keywest recently created a company profile video for The Business Exchange.

 The Business Exchange specializes in lead generation in the franchise and business opportunity industry in print, online, and in person. Founded by Pamela Labelle, the first issue of The Business Exchange came out in Toronto on November 1998. Frustrated with her search due to the lack of selection and brief descriptions of the classifieds, she started looking for a publication that specialized in businesses for sale. In her search she found nothing existed. There was suddenly a great opportunity staring at her in the face, and hence the idea of The Business Exchange was born. Today, The Business Exchange is a successful magazine that connects buyers and sellers of established businesses for sale, franchises for sale, and business opportunities. The Business Exchange is dedicated to being a great resource for entrepreneurs who are passionate about finding their perfect business opportunity.

Take a look at The Business Exchange’s Company Profile video:

The Business Exchange - Candid B-Roll The Business Exchange – Candid B-Roll

Pamela was looking for a video to not only explain, but promote her company, The Business Exchange. The final video discussed exactly what The Business Exchange is, and how it came to be. Pamela also addressed topics such as “Is print dead?” the benefits of free circulation, and making the transition into an online portal. The video touches upon the many uses that The Business Exchange has as well the advent of franchise shows and the company’s success with them.

The Business Exchange - Event B-Roll The Business Exchange – Event B-Roll

In order to create an engaging and informative video, Keywest combined Pamela’s interview footage with related b-roll to further illustrate her points. In addition, we also utilized a mixture of candid b-roll shots as well as event footage from the actual franchise shows. The b-roll not only illustrates the work environment within The Business Exchange, but also the extent to which it has grown, expanding to large-scale trade shows and reaching many clients.