Tuesday, June 14, 2016

Should You Use A Short Film For Your Marketing Campaign?

A short film or a short video? Let’s first take a look at some of the differences between the two when marketing your company’s brand.

A lot of companies are moving towards creating marketable online content. More often than not, shorter video content is readily available, likable, and shareable. They get users to comment on videos that speak to them on multiple levels. This means that content appeals to their ethos.

A lot of our clients find themselves questioning whether or not they should do a short film or short video. Here we highlight some of the key differences between the two:

Short Film

Short films – unless experimental – often follow a narrative. Whether it’s live-action, animation, narration or character-driven, short films are told from a specific perspective. A short film is structured to follow a character through different events. Camera shots and angles are framed to help shape the story.

They also tell a story for a particular audience. There’s a reason why short film festivals ask video submissions to choose a category. Audiences have interests in specific genres more so than others.

Short Video

While short videos don’t always tell a story, they do send a message. Short videos are created with the intentions of promoting a product, service or brand. Depending on the type of reach a company wants to have, they can structure their short film to send out a particular message curated for their consumers.

Apple masterfully created a video for its swift, tech-savvy customers. Watch how the company flawlessly echoes Apple principles while marketing to a youthful audience:

They also must reach a particular audience. Depending on the product or service (and also dependent on the company), a client may create short video content to be shared on certain platforms. A specific platform means reaching out to a particular demographic based on their age, gender, socio-economic background, and any other relevant factors.

Here at Key West Video, we create both short films and short videos. By working alongside our clients, we work with you to create the best possible content to expand your reach. Check out our portfolio and contact us today!

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