Tuesday, March 18, 2014

How To Use Website Videos

Website videos are a great asset to your company or business. Video is an extremely powerful tool and can be much more effective at conveying your message or story than any audio/textual medium could ever be. Here are some innovative ways to make use of website videos:

Innovative Uses for Website Videos Innovative Uses for Website Videos

About Us:

Creating a #WebsiteVideo that explains your company and what your business is about can be incredibly helpful to those viewers that are looking to obtain the maximum amount of information in a minimum amount of time. These website videos allow you to convey your message (the way you’d like to) in a visually engaging and concise manner. About us videos are a great asset to any website, especially since consumers can find out what they need to know about your company in a quick and effective manner.

Landing Pages:

Incorporating a video on your landing page is a great way to direct your viewers attention to where you think it really needs to be. Similar to “about us” videos, landing page website videos can convey information about your company as well as any other imperative information that you’d like them to know.

Testimonials/Interviews/Case Studies:

Testimonial website videos are an excellent tool for providing customers with reviews on your product/service. Many potential clients value the opinion of their fellow consumers and would like to know how they felt about your product or service. Since people believe in credible customer testimonials, these website videos are a great way to help promote your business. Similarly, interviews are a useful website video tool in order to showcase the people in your company along with experts in the relevant fields. We all know that case studies are helpful, but can sometimes be incredibly boring. Turning your case studies into a website video can help to liven them up and make them an enjoyable experience for your viewers.

Product Pages/Demos:

Consumers value the ability to view a product’s functions and abilities before they actually buy it. By creating product and demonstration website videos, people can see what you do or what your product does. Use this type of website video to show off some of your best features and explain the benefits provided.


Turning your regular old written blogs into website videos can help drive new traffic to your site. Not only are people more inclined to watch a video rather than read a post, you may also open yourself up to an entirely new audience. By posting this type of website video on YouTube or Vimeo, you may even receive traffic from users of those websites.

Contact Us:

Including a website video on your contact page can help create a connection between you and the consumer, thereby prompting them to contact your company. Consider a fun and interesting video in order to intrigue potential customers.

Are you looking to create a dynamic website video for your company? Contact Keywest today!

How To Use Website Videos