Monday, August 11, 2014

Claymation in 2014?

Reviving the art of claymation in advertising and corporate video production.

There’s no denying that computer #animation (2D & 3D) has become an essential component in film & #VideoProduction. Here at Keywest video its something that we deal with daily. Whether its creating an interesting way for a logo to appear, or designing an animated sequence to convey a particular aspect of a #business. Claymation came up recently as a possible format for a project currently in pre-production here at Keywest, we wanted to explore the possibility with an animation test.



Check out this timeline of notable advances in the art of animation from the UCLA website.

We find ourselves looking for alternative ways to display information, this helps us present new options to clients, and it diversifies our collection of demo projects at the same time.

For our #vlog this week, we wanted to show you a “proof of concept” video that we made for a client. Essentially, the idea of “claymation” was raised as a possibility. Most people that have a background in video production have some idea of what’s involved in this type of animation, but we wanted to get our feet wet and show the client that we could do it. (without spending too much time producing the sample)

As you can see, the sample features 3 separate scenes with camera motion motivated by the “actions” of the clay figures. We must confess that the shoot itself lasted about 10 minutes, and it was collectively out first attempt at this type of animation. The results are sufficient to demonstrate that: with a little bit of planning and effort, some striking results could be produced. (Since this test had neither of those, and it’s not without it’s charm)

If you want to learn more about claymation, check out It’s an online community dedicated to #Claymation, providing information on techniques and support for those new to the art. Claymation is really just one of the many forms of stop motion animation, a style that has a long history in film, first emerging in the late 1800s.

We are always interested in experimentation and providing new exiting options for our clients. What type of animation should we try next?