Friday, March 20, 2015

Content Matters: So Make it Good

Sure We All Want to Create Great Looking Videos. But When it Really Comes Down to it, Content is What Matters.

content Your video needs substance. A bunch of flashy images alone isn’t going to fool anyone. I have found time and again, being in the corporate video business, that clients often over-think the concept, and content gets lost.

What does a cool concept do for your brand if it doesn’t relate to anything? If it doesn’t provide information and/or propel your video to take action, then it’s hard to call that a success.

Here are the top 5 TIPS & TRICKS we have learned over the years which we believe will get you thinking about the right way to formulate content, with a focus on what matters.

1 - Tell your audience what you bring to the table. If you aren’t Coca Cola then there’s a good chance that you still need to explain who you are and why you’re great.

2 - Avoid touching on minute details. A good video draws viewers in with high level content, and then once you have a potential client on the phone or in your store then you can explain in further detail what you can do for them. Corporate videos are simply meant to be a first impression and get them interested in you.

3 – Let your clients do the bragging for you. No one trusts someone who talks highly about themselves. We trust others. If you can get an influential figure to back you then even better! But a regular customer with an honest face will do the trick too.

4 - Tell your audience not only what you’re good at and what you can do for them, but what makes you unique. You need to find a way to stand out from the pack. So figure out what your USP (unique selling points) are and draw from them when developing your content.

5 - Remember and stay focused on the fact that content is more important than style. Don’t get me wrong, I love a video with a strong theme and a cool concept. But when it comes to corporate video the focus is and always should be on the message. So if you can incorporate a cool concept but still get across the main content then great, but just don’t let the theme or concept dictate and draw away from your great content.

So in the end what you really need to ask yourself is… does your content have substance? If you can state YES to this, and keep in mind the above tips, then you are well on your way to creating a video which will help convert viewers into consumers.

Contact Key West Video today if you’re interesting in getting help molding your next corporate video!

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