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Tuesday, May 10, 2016
Friday, May 6, 2016
YouTube And Its Never-Ending Copyright Issues
Did you know that YouTube technically isn’t responsible for the copyright violations before a user is notified?
Neither did we.
In an article on Mashable, the DMCA (Digital Millennium Copyright Act) dismisses YouTube as being responsible for copyright violations by users.
Generally, YouTube automatically removes flagged content. This removes any chance for an uploader to continue monetizing the video before a claim is resolved.
The video-uploading company has to remove an uploader’s content after it is notified of an infringement by rights holders.
It also has its own copyright detection called Content ID. This allows rights holders whose intellectual property has been partly or entirely compromised to find their content.
(via Mashable.com)
This is not to say that Content ID automatically results in revoking material. Its primary job is to name copyright-infringed material. This doesn’t come without its own can of worms.
One hot issue with content creators is the issue of copyright claims. Many users feel the video site doesn’t adequately investigate [false] claimants. Instead, users feel it rather punishes creators instead.
Back in November of 2015, Google/YouTube made a pledge to promote fair use. In this declaration, they vowed to publicly defend examples of fair use “in court if necessary.”
Clearly, they’re committed to defending its uploaders against unfair copyright claims. They even went so far as to cover costs copyright lawsuits brought against video content creators.
As a way to assuage further complaints, the company decided it will keep flagged content up on the site, but withhold ad revenue from uploaders instead.
Well, until disputes are “settled”.
According to YouTube’s Creator Blog, once the issue is resolved, it will then make proper payouts.
One glaringly obvious question is: for how long? YouTubers will still be able to accumulate money from monetized videos, but what if an ongoing dispute between a claimant and creator lasts for months? Or even years?
Only time will tell.
Interested in creating compelling content for your YouTube channel? We at Key West Video pride ourselves on creating premium content for our clients. Contact us for a quote today!
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Thursday, May 5, 2016
#videostill from @huaweicanada @huawei_canada #seedsofthefuture #shoot. #corporatevideo #videoproduction #professional #technology #canada #toronto #agency #instapic #thefuture #work #video #videomarketing
One of the new additions to the @keywestvideo #team. A #redbloodshrimp courtesy of @thechrisporteous #shrimp #aquarium #office #corporatevideo #videoproduction #instapic
Wednesday, May 4, 2016
#videoshoot in #downtown #toronto. #baystreet #videoproduction #corporatevideo #video #corporate #business #agency #creative #instapic #work #b2b #key2b
5 Reasons Why Instagram is Stellar for Business
Instagram recently made changes to its video feature. Brands now have more leeway to create longer and possibly more compelling content.
Now, Instagram is slowly becoming one of the leading apps for visual corporate marketing. Here we’ve listed some of the reasons why:
It’s Progressive
Apps constantly ricochet off of the success of others in attempts to stay relevant. More often than not, this means more leeway for users, resulting in added content features. Younger audiences will appreciate that their favourite brand is up-to-date and cares enough to keep up with the times.
It Shows Personality
Instagram is finally giving companies a chance to explore their creative side. Even for B2B and B2C companies, consumers need to know what the company they’re purchasing from is all about. Companies and consumers are, at the end of the day, people. Any company video that can successfully execute a creative video campaign while marketing its product(s) or services is a company video well done.
It Shows You Care
If you think about it, Instagram videos can be considered a form of guerrilla marketing. It involves little to no cost, and can be as simple as shooting a creative behind-the-scenes at a company event. It’s also extremely interpersonal, with the opportunity to connect directly with consumers. With Instagram video marketing, it’s all about the creative direction as opposed to production value (although HQ video doesn’t hurt either). Overall, it shows you care more about the message resonating with your audience more than you do about marketing at them.
It’s Attention-Grabbing
Who isn’t enthralled by Instagram video? Even the dullest of videos get replays if the content is compelling enough. It’s also a lot more interactive than a simple, well-filtered photo. Now, for at least 15 seconds (or the full 60 if you’re good), you can have someone’s complete and undivided attention. Take advantage of it.
Creative Storytelling
Instagram gives you the liberty of posting literally anything you want. You’re not bogged down by ad regulations, restrictions or corporate allegiances (at least for the most part). You can use popular Instagram users. You can showcase a funny incident with a strong captioned message. You can go on a cool adventure with a GoPro. The sky’s the limit.
What will you create in one minute? Check out this cool post on how some brands are taking advantage of Instagram’s video feature.
Here at Key West Video we create compelling video content for marketing and distribution. Contact us for a quote today!
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The post 5 Reasons Why Instagram is Stellar for Business appeared first on Corporate Video Blog.
Monday, May 2, 2016
Things That Affect Your Corporate Video SEO
What happens when your exceptional corporate company videos aren’t getting the visibility they deserve? Maybe it’s time to review your video’s SEO.
Dual Hosting
One effective way to increase visibility to your corporate video is dual hosting to embed company videos on your website. When uploading corporate videos to YouTube or Vimeo, there is less of a chance that users will click externally back to your website. This inevitably takes away from your site’s traffic. But when content is also embedded into your site, there is a greater chance of higher Google search visibility and increased traffic to your website.
Back Links
Allowing back links (or inbound links) on a corporate video hosted on YouTube or Vimeo is another great way to increase SEO. Users often want to go to the “source” of a video to see where the source material stems from.
Reciprocal Linking
Reciprocal linking is the idea of including inbound links to another webmaster link to boost a site’s ranking. However, one must be careful when reciprocal linking. When linking to an external site, make sure the content is relevant. In Google searches, most inbound links will become ignored while
Meta Tags
Optimizing landing pages is another great way to increase your video’s SEO. Meta-tagging your website’s code makes it easier to find your website on a search engine. Think of meta tags as content descriptors meant to help find your content on the world-wide web.
Loading Page
Stay on top of your page’s loading page. The longer your content takes to load, the higher the chances are that they will move on from your site. In worst case scenario, they won’t return anytime soon. You don’t want to be remembered as that website that took too long to load. When user experience is affected, SEO inevitably is as well.
Keywords
Another way to increase corporate video SEO is to use keywords. On YouTube, you can “tag” your videos with key words that will get picked up by Google searches. You used to be able to use Google’s Keyword Tool as a way to increase traffic to a video. However, this was ruled out in 2014 when Google and YouTube ruled out the Keyword Tool in favour of Google AdWords.
No matter the method, it’s important to recognize that video marketing should be a tool to drive revenue/sales, traffic and visibility to your brand. While extremely important, video is not the end goal itself (unless you are, of course, a video production company like us).
Here at Key West Video, we specialize in creating the best video content for your company’s needs. From corporate video training to client video marketing, we are here to help your company reach its final brand goal. For more information on the services we give, visit our website and get a quote today!
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The post Things That Affect Your Corporate Video SEO appeared first on Corporate Video Blog.
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