Wednesday, June 18, 2014

Nike: The Last Game Animated Video

With over 10 million views in one day, Nike Football’s animated film entitled The Last Game is a winner with online viewers


Nike


Igor BeukerI

With the #WorldCup 2014 in full swing, #soccer fans from around the globe flock to #Brazil in order to get a glimpse of the action. For the millions of people which are fans of the game, and especially those who go so far as to claim soccer as their religion, Nike is tapping into that market with their new animated video.


Part three of their #riskeverything campaign, the video tells the story of The Scientist, who creates clones which  replace the existing soccer stars. But the likes of Cristiano Ronaldo and Wayne Rooney challenge the clones to a final match to decide who really is the best of the best. As you can imagine, the ‘real’ players, who put their hearts on the line and risk everything win in the end.


While the video’s storyline borders on the cliche, the #animation style and technique is quite impressive.


Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno. – See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf

Igor Beuker in his article on ViralBlog highlights Nike’s animated short. He believes, “Nike football is taking marketing and branding entertainment to another level.” They are harnessing the online communities in which their target market spends their time, and a medium which speaks to them directly.


Nike Football is taking marketing and branded entertainment to another level. – See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf

Nike Football is taking marketing and branded entertainment to another level. – See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf


Nike Football is taking marketing and branded entertainment to another level.


Again an awesome way of brand marketing. This video is going extremely viral, and is earning massive attention with over 10 million views. In just one day!


- See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf




Nike Football is taking marketing and branded entertainment to another level.


Again an awesome way of brand marketing. This video is going extremely viral, and is earning massive attention with over 10 million views. In just one day!


- See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf



Nike Football is taking marketing and branded entertainment to another level.


Again an awesome way of brand marketing. This video is going extremely viral, and is earning massive attention with over 10 million views. In just one day!


- See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf





Nike Football is taking marketing and branded entertainment to another level.


Again an awesome way of brand marketing. This video is going extremely viral, and is earning massive attention with over 10 million views. In just one day!


- See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf




Nike Football is taking marketing and branded entertainment to another level.


Again an awesome way of brand marketing. This video is going extremely viral, and is earning massive attention with over 10 million views. In just one day!


- See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf



Nike Football is taking marketing and branded entertainment to another level.


Again an awesome way of brand marketing. This video is going extremely viral, and is earning massive attention with over 10 million views. In just one day!


- See more at: http://www.viralblog.com/viral-social-videos/nike-football-launches-awesome-animated-film-the-last-game/#sthash.c66WNKgU.dpuf




The idea behind ‘The Last Game’ is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar,”  said Nike’s Chief Marketing Officer Davide Grasso.


The video not only showcases #Nike Football’s dedication and love for the sport, but as Sameer Ashad states,


“Nike were able to showcase many of their new products like new boot series and world cup kits during the 5 minute video.”


Therefore the video serves as a great piece of branded marketing, and at this point we wouldn’t expect anything less from Nike.