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Wednesday, October 19, 2016
Friday, October 14, 2016
The Truth About Corporate Videos and Kickstarter Campaigns
Ever wondered what it really takes to get Kickstarter campaigns to fly? If you guessed a strong video message, you just might be right.
Crowdfunding is never an easy task for anyone. Whether you’re a large brand or a new product company, it can be difficult conjuring up the funds for a specific cause. Crowdfunding, at its core, is asking for donations on the internet from people you both know and don’t know. You have a goal with a time-sensitive deadline. If it’s not met, it can be taken down. And sometimes it can be tough getting the word out in the first place. Cue Kickstarter campaigns.
Photo credit: tobias feltus via Foter.com / CC BY-NC-ND
Kickstarter campaigns are designed to raise funds for various reasons. Sometimes, they are used for (PSAs) public service announcements by larger companies, creative projects, business ventures, or good causes by the community at large. Now, when it really comes to driving home a message, Kickstarter videos play a significant role in grabbing people’s attention. There is a significantly higher chance of receiving funding when a campaign introduces video. They function as most corporate videos do: they let people know who you are, they explain or explore the idea (or story behind it), and they give back to the audience a chance to feel they are contributors to the future of your brand, cause, or initiative. They want to connect to something before the commit to it. They want to feel as though their hard-earned money is being well spent. Believe it or not, people actually do want to invest themselves into something – whether it is time, money, or supporting something positive.
When it comes to creating conceptual ideas for Kickstarter video campaigns, really think critically about who you are. How passionate are you about this project or initiative, and what is the best way to convey this passion to the masses?
Your Kickstarter should also be transparent; clue people in on what you’re doing, why you’re doing it (or why it’s necessary), and the exact steps you intend on taking in order to achieve that very tangible goal. Back up your content with facts and statistics. Use still images if you have to. Create a compelling script for on camera or voiceover that will prompt people to take action.
Speaking of action, don’t forget to make a call-to-action. This is essential to your video and needs to be done as soon as possible. While not preachy, you must create a sense of urgency that will lead others to want to help you within a tight timeframe.
Here at Key West Video, we work with all types of clients to create strong, effective, successful, and compelling Kickstarter videos. For more information about the services we provide, visit our website today.
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The post The Truth About Corporate Videos and Kickstarter Campaigns appeared first on Corporate Video Blog.
Wednesday, October 12, 2016
How Creative Should Your Corporate Video Concept Be?
When it comes to conceptualizing corporate video, one leading question is how creative the final product should be.
How far are companies willing to go in order to reach target audiences? And on the service end, how much creative freedom are they willing to give to corporate video production companies such as ourselves?
Photo credit: Keith Allison via Foter.com / CC BY-SA
Over the years, we’ve come to realize just how creative corporate videos can really be. Typically when we’re approached with a potential new project, we’re often asked to drum up scenarios for online social media video campaigns or TV spots. This requires not only technical precision and skill (aka the real production side of things) but also forces us to look within ourselves to not only find our inner creativity but also to identify where our clients are coming from. Aside from setting a production timeline, budget, and equipment, we first focus on the goal, aesthetic, tone and message. Some questions worth asking are: what is the overall message you (the client) would like to send? How open is the client to artistic or creative ideas for their campaign? Who is their target audience? These are all valid questions that we, the production company, must ask before setting out to do any project.
Business2Community put out a fantastic listicle of corporate brands who’ve taken creative risks to create daring, but memorable, corporate video. One thing we’ve realized is that corporate video production companies are visual storytellers. With visuals and audio, we are conduits of your corporate culture and climate surrounding your brand. We are brand shapers and risk takers. We don’t think outside the box – we create like there is none for as much as our clients will allow.
For older companies with simple, straight-forward messages, we work with them every single step of the way to ensure that their brand is translated onscreen and will speak to their audiences. For start-up or younger companies, we focus on building relationships necessary to help and establish a strong, loyal audience through visual content. Depending on the type of clientele we deal with, we ensure that our creativity services their needs.
For more information on the services we provide, visit our website here.
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Monday, October 10, 2016
Corporate Video And The Importance of Pre-Production
Like any video project, pre-production is essential to creating and executing your desired content.
And anyone who’s worked on a video project knows that pre-production is just as (if not more important than production and post-production.
One of the running film school jokes is that mistakes can be fixed in post. Nothing is farther from the truth. Why spend countless hours in a dark, cold editing suite trying desperately to fix a shot frame-by-frame that could have been an easy adjustment while on set? What about that production mishap that could have been fixed had you been more thorough with a pre-production checklist?
Whenever we take on a new client, some of the first things we ask are:
- the type and quantity of project(s) (e.g. animation, multiple short spots, instructional videos etc.)
- the length of the project(s)
- the desired deadline for the project(s)
These all factor in how we determine our quotes/cost, what camera operators to use, which editors are best suited for the project, and how our production schedule will need to adjust.
Often, the pre-production phase is an ongoing one. Sometimes clients change their minds. Sometimes, they add or remove from their original request. We welcome all change.
We often meet with our clients to get a stronger sense of what they are looking for. With scripted content, we often provide multiple storyboards or rough first-draft scripts to go over with them to ensure we are all on the same page. For more free-form, non-scripted content (such as music videos, for example), storyboards become essential in mapping out the necessary visuals needed for a shoot.
For more free-form, non-scripted content (such as music videos, for example), storyboards become essential in mapping out the necessary visuals needed for a shoot. They not only give us an idea of what we’ll be shooting outside of b-roll; they help us shape a story that all videos do through series of shots. With the right audio and poignant lighting, you’re well on your way.
Here at Key West Video, we make it our duty to go over all production aspects before they touch cameras. For more information on the services we provide, visit our website today!
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The post Corporate Video And The Importance of Pre-Production appeared first on Corporate Video Blog.
Saturday, October 8, 2016
Thursday, October 6, 2016
Why Colour Grading Is Vital To Corporate Video Production
Don’t be fooled – colour grading is of the utmost importance when it comes to creating stunning quality in corporate photography and video production.
Colour grading is literally just that – grading colour. Sometimes used interchangeably with the term, “colour correcting”, it is a tool often used to magnify, amplify and augment either still images or video content to brighten the visual. In a film, it’s meant to alter or enhance a motion picture or image either electronically, digitally, or photo-chemically.
Typically, grading is done by colour types: primary and secondary.
With primary colours, the colour density for red, blue and green colour channels are covered across the entire frame. With secondary colours, they are used to isolate a specific hue (or hues), the saturation, and the brightness of the image.
Photo via http://bit.ly/2dV9xVD
When it comes to non-linear editing, often times video content can be colour graded within the software. Video editing software such as Adobe After Effects has built-in colouring adjustments that make it easy for any colourist (video editor) to colour grade. The levels and curves effects help to create a cinematic look and can either be adjusted to add or take away from a digital feel. Oftentimes, colour grading is used to create a more old-school, grainy film-like look to the tone and overall aesthetic of a film.
In corporate video, however, colour grading is used to really bring out high contrast in the video. What we often find is that indoor corporate offices exude a lot of secondary and tertiary colours and shadows. Apart from whites and blacks, there a lot of cool (or slate) greys, and tend to lack vibrant, primary colours. Colour grading is an amazing way to adjust video content, brighten up your subjects, and really give a project life.
Check out this cool tutorial on colour grading!
Here at Key West Video, we work directly with our clients to create the best, most stunning quality in corporate video production. For more information on the services we provide, visit our website today!
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The post Why Colour Grading Is Vital To Corporate Video Production appeared first on Corporate Video Blog.
Tuesday, October 4, 2016
Why Corporate Photography Isn’t As Easy As It Looks
One general assumption is that corporate photography can be done by just anyone. Nothing is farther from the truth.
Corporate photography, like any other art form, takes careful precision, attention to detail, and technical skill. It is a science as much as it is an art form.
But for some reason, many assume that one becomes a photographer at the simple purchase of a DSLR (digital single-lens reflex) camera.
This is far from the case. Just because you have the tool, does not mean you have the craft.
Corporate photography requires a lot more than a “good eye”. We at Key West Video have worked with a vast amount of corporate photographer who knows the ins and outs of the latest camera technology. One thing we’ve come to realize is that not only it a never-ending learning process, but that different sets of corporate photography calls for different measures.
Headshots and Portraits
Photo credit: Christopher.Michel via Foter.com / CC BY
For example, corporate (or non-corporate) headshots, group photos, and portraits call for a specific aesthetic. Typically, corporate photographers should understand fluorescent lighting and how to manoeuvre employees in order to get the best, most effective corporate look. Headshots say a lot about an employee. Whether it’s for a prospective employee on the hunt for a new job or a long-time employee looking for an upgrade, your corporate headshots need to be a professional, but accurate, representation of you.
Event Photography
Photo credit: hepp via Foter.com / CC BY
Key West Video photographers are also highly skilled in event photography. Whether’s it’s a major convention or a private corporate event, we’ve had the honour of shooting stellar photography throughout the years. It’s important that your brand represents the corporate climate or culture of your company. We have a keen eye for flattering candids that accurately depict you.
Aerial Photography
Photo credit: Jimmy McIntyre – Editor HDR One Magazine via Foter.com / CC BY-SA
Drone photography has become a recent phenomenon in the past few years. They offer a unique way of capturing the corporate climate of your company. They also grab wide-scale shots to give viewers a better look at what your company looks like. Whether it’s outdoor workers or the building’s architecture, drones are an excellent way to capture an all-encompassing bird’s eye view.
Product Photography
Photo credit: yourbestdigs via Foter.com / CC BY
Lastly, we have product photography. Almost a stark contrast to aerial photography, product photography gets up close and personal with your product or service. We shoot (extreme) close-ups of your product or services, giving audiences an intimate, insider’s look at what you’re all about. Often used for educational or entertainment (or infotainment) purposes, this can be a great way to illustrate the ins and outs of your company and help shape a story around who you are.
At Key West Video, we understand the differences between the different types of corporate photography that is necessary to keep our clients happy. For more information on the services we provide, visit our website today!
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